Sports Entertainment to Expand Lottery.com Brand in Latin America, Canada Under Affiliate Program

MT Newswires Live

07/29

Sports Entertainment Gaming Global (SEGG) said Wednesday it is expanding the Lottery.com brand into Latin America and Canada through a partnership with Panmaya, which does business as International Gaming Alliance, under SEGG Media's new affiliate program.

International Gaming Alliance will handle market entry, licensing, marketing and customer acquisition for the first wave of new Latin American markets, absorbing all early-stage operational costs and execution risk, while SEGG Media retains brand and strategic control, according to a statement.

The company said it plans to replicate the affiliate model in other markets moving forward. It also plans to relaunch the Lottery.com website as an information and affiliate hub for Latin America and Canada.

Financial terms of the partnership were not provided.

Price: 0.57, Change: -0.02, Percent Change: -2.92

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