Disney Says NBA Finals Boosted ESPN Viewership

Dow Jones
08/05

1104 ET - Disney says the NBA finals brought ESPN the most-watched first half of a pro basketball game since 2012, Disney Chief Executive Josh D'Amaro tells analysts on a call. The head-off between the New York Knicks and San Antonio Spurs was the highest-rated NBA finals in 28 years, D'Amaro says. Sports is a top priority for Disney, which is evolving its streaming platform Disney+ to stream select sports events, while continuing to keep ESPN as "the primary destination for daily sports content," D'Amaro says. "When a sports fan engages with ESPN, Disney+ or our parks, their lifetime value increases," he says.

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