Tinder Y/Y DAU and MAU Trends Improve as Turnaround Gains Momentum
Hinge Grew Revenue 22% Y/Y as International Expansion Continues
LOS ANGELES, Aug. 4, 2026 /PRNewswire/ -- Match Group $(MTCH)$ today announced financial results for the second quarter ended June 30, 2026, reflecting continued progress in its product-led turnaround. In Q2, the company delivered revenue in line with expectations and exceeded Adjusted EBITDA expectations, while improving user engagement at Tinder and delivering strong global user and revenue growth at Hinge.
At Tinder, product improvements continued to translate into stronger engagement and user trends. Sparks and Sparks Coverage were broadly stable versus Q1, year-over-year ("Y/Y") DAU declines narrowed to 4% in Q2, the best result in 10 quarters, and Y/Y MAU declines improved across each of Tinder's top five revenue countries and among women. Trends have further strengthened in July, supported by ongoing improvements to recommendation algorithms and product innovation. In Q2, Hinge grew overall revenue 22% Y/Y, with global MAU up 13% Y/Y, and entered six new European countries and four additional countries in Latin America. Hinge also grew revenue 86% Y/Y across its European expansion markets(1) , while maintaining the number one downloaded(2) position in aggregate across those markets in Q2.
"Tinder finally looks and feels like the app young daters want to use. We have improved our recommendation algorithms, strengthened Trust and Safety, introduced new ways to connect with features like Double Date and Music Mode, and completed Tinder's first full rebrand in nearly a decade, and these changes are driving meaningful gains in metrics like DAU and retention to date. The next step is winning back singles who've drifted away, and reaching those who've never tried Tinder at all. In-person Events, now live in the U.S. and Europe, are an important part of that strategy," said CEO Spencer Rascoff. "Meanwhile, Hinge is expanding rapidly in new countries and has become a global leader in the intentional dating category, and E&E is more streamlined and focused than ever, with sharper priorities centered on user outcomes and continued product innovation. Match Group is having a great 2026, positioning us well for 2027."
Match Group Q2 2026 Financial Highlights
-- Total Revenue of $853 million was down 1% Y/Y, down 2% on a foreign
exchange ("FX") neutral basis ("FXN"), with a 6% Y/Y increase in RPP to
$21.13, and a 6% Y/Y decline in Payers to 13.3 million.
-- Net Income of $171 million increased 36% Y/Y, representing a Net Income
Margin of 20%.
-- Adjusted EBITDA of $331 million increased 14% Y/Y, representing an
Adjusted EBITDA Margin of 39%.
-- Operating Cash Flow and Free Cash Flow were $564 million and $527 million,
respectively, year-to-date through June 30, 2026.
-- Repurchased 7.3 million of our shares at an average price of $34 per
share for a total of $245 million, paid $91 million in dividends, and
deployed $92 million of cash toward the net settlement of employee equity
awards to reduce dilution, equating to 81% of Free Cash Flow year-to-date
through June 30, 2026.
-- Diluted shares outstanding3 were 237 million as of July 31, 2026, a
decrease of 12 million shares, or 5%, since July 31, 2025.
The following table summarizes total company consolidated financial results for the three months ended June 30, 2026 and 2025.
Three Months Ended June 30,
-------------------------------
(Dollars in millions, except RPP, Payers
in thousands) 2026 2025 Y/Y Change
-------- --------- ----------
Total Revenue $ 853 $ 864 (1) %
Direct Revenue $ 840 $ 845 (1) %
Net income attributable to Match Group,
Inc. shareholders $ 171 $ 125 36 %
Net Income Margin 20 % 15 %
Adjusted EBITDA $ 331 $ 290 14 %
Adjusted EBITDA Margin 39 % 34 %
Payers 13,250 14,093 (6) %
RPP $ 21.13 $ 20.00 6 %
Other Quarterly Highlights:
-- Tinder's product-led turnaround continued to build momentum in Q2. Sparks
and Sparks Coverage were broadly stable versus Q1, both globally and
among women, and through July have moved substantially higher Y/Y
following updates to its recommendation algorithms.
-- Tinder Events, a new feature that lets users discover and attend local
activities together, expanded into nine additional U.S. and European
cities, with plans to reach 26 cities around the world by the end of
September. During its pilot in Los Angeles, 71% of eligible active users
ages 18-24 engaged with the in-app Events tab, demonstrating especially
strong adoption among Gen Z users.
-- Hinge is still expected to reach $1 billion in revenue in 2027, driven by
continued product innovation, international expansion, and monetization
gains. In mid-July, Hinge launched Friend's Take, a new feature that
brings friends and family into the dating experience.
-- E&E, which now includes Azar and Pairs and stands for "Everyone
Everywhere," has completed all major platform migrations. E&E brands are
benefiting from shared Match Group capabilities, including Trust and
Safety, recommendation algorithms, cross-sell, centralized marketing,
consumer research, and more.
A webcast of our second quarter 2026 results will be available at https://ir.mtch.com, along with our Prepared Remarks and Supplemental Financial Materials. The webcast will begin today, August 4, 2026, at 5:00 PM Eastern Time. This press release, including the reconciliations of certain non-GAAP measures to their nearest comparable GAAP measures, is also available on that site.
Financial Outlook
For Q3 2026, Match Group expects:
-- Total Revenue of $885 to $895 million, down 2% to 3% Y/Y.
-- Adjusted EBITDA of $330 to $335 million, representing a Y/Y increase of
10% at the mid-point of the range.
-- Adjusted EBITDA Margin of 37% at the mid-points of the ranges.
Dividend Declaration
Match Group's Board of Directors has declared a cash dividend of $0.20 per share of the company's common stock. The dividend is payable on October 20, 2026 to shareholders of record as of October 5, 2026.
Financial Results
Consolidated Operating Costs and Expenses
Three Months Ended June 30,
------------------------------------------------------
% of % of Y/Y
(Dollars in thousands) 2026 Revenue 2025 Revenue Change
------------- ------- ------------- ------- ------
Cost of revenue $ 204,262 24 % $ 241,938 28 % (16) %
Selling and marketing
expense 158,253 19 % 148,254 17 % 7 %
General and
administrative
expense 106,468 12 % 136,555 16 % (22) %
Product development
expense 114,816 13 % 114,511 13 % -- %
Depreciation 15,325 2 % 18,061 2 % (15) %
Amortization of
intangibles 8,531 1 % 10,498 1 % (19) %
------------- -------------
Total operating costs
and expenses $ 607,655 71 % $ 669,817 78 % (9) %
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Liquidity and Capital Resources
During the six months ended June 30, 2026, we generated operating cash flow of $564 million and Free Cash Flow of $527 million.
During the quarter ended June 30, 2026, we repurchased 5.3 million shares of our common stock for $185 million at an average price of $34.92. Between July 1 and July 31, 2026, we repurchased an additional 0.4 million shares of our common stock for $16 million at an average price of $38. As of July 31, 2026, $697 million in aggregate value of shares of Match Group stock remains available under our share repurchase program.
As of June 30, 2026, we had $0.6 billion in cash, cash equivalents, and short-term investments and $3.6 billion of long-term debt, inclusive of current maturities, all of which is fixed rate debt, including $0.6 billion of Exchangeable Senior Notes.
In June 2026, we used $424 million of cash on hand to repay the outstanding 0.875% exchangeable senior notes due 2026 (the "2026 Exchangeable Notes") at their maturity. Our $500 million revolving credit facility was undrawn as of June 30, 2026. Match Group's trailing twelve-month leverage(4) as of June 30, 2026 was 2.7x on a gross basis and 2.2x on a net basis.
On July 21, 2026, we paid a dividend of $0.20 per share to holders of record on July 7, 2026. The total cash payout was $46 million.
GAAP Financial Statements