Wendy's Isn't Living up to Its Potential, CEO Says

Dow Jones
08/07

0827 ET - Wendy's isn't performing at its potential, says CEO Bob Wright, who returned to the fast-food chain in May to oversee its turnaround. "I believe we can fix our issues and I am excited to work with our team and our franchisees to drive a strong turnaround," he says in a statement. "Our traffic, our value proposition and franchisee economics are not meeting our expectations. We have already begun taking action across five areas that we've identified to drive the turnaround: rebuilding a quality menu at compelling value, marketing that drives demand, operational excellence, a digital experience that builds frequency, and restaurants as an engine for growth." Wendy's falls 3.4% premarket after withdrawing its full-year outlook and cutting its dividend.

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