Take-Two's 'NBA 2K' is Becoming Its Star Video Game

Dow Jones
08/07

0821 ET - Take-Two Interactive Software's game "NBA 2K" is becoming a leading product. Executives of the video-game company, which is known for its "Grand Theft Auto" series, say on a call with analysts that "2K26" had a record year for the franchise, selling more than 12 million units. That marked a 9% increase from last year's game, "2K25." Engagement was also up, with consumer spending growing 7% and outpacing the 3% bump in recurrent spending on the GTA series.

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