Nielsen to Buy DoubleVerify

Dow Jones

08/07

Nielsen Holdings agreed to buy DoubleVerify in an a deal with an enterprise value of about $2.15 billion.

Nielsen will pay $13.60 a share. DoubleVerify shares closed Thursday at $11.71, down 2%.

The companies said the combination will help provide clients "clear, verified, and independent data for the end-to-end advertising segment."

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