LUXEMBOURG and BOULDER, Colo., Aug. 14, 2026 /PRNewswire/ -- Ferrero 
Group today announced it has signed an agreement to acquire Purely 
Elizabeth, the high-growth modern wellness brand and a leading 
better-for-you food company based in the U.S. The acquisition further 
enhances Ferrero's relevance at the American breakfast table with Purely 
Elizabeth joining its portfolio. Following closing, Ferrero intends to 
support Purely Elizabeth's next phase of growth through continued 
product innovation, operational capabilities and expanded distribution, 
helping the brand reach more consumers while preserving its distinct 
identity and commitment to quality. 
 
 
 
   Founded in 2009 and based in Boulder, Colorado, Purely Elizabeth has 
more than doubled its sales in the past two years, driven by its 
innovative portfolio of granola, oatmeal and cereals while more recently 
expanding into the fast-growing protein segment. The brand has built a 
leading position and helped shape evolving consumer expectations around 
breakfast and wellness by pioneering premium and taste-forward products 
containing ingredients such as oats, whole grains, nuts and seeds. 
 
 
   "Purely Elizabeth, with its terrific portfolio of quality, tasty 
products, is a great addition to Ferrero," said Giovanni Ferrero, 
President of Ferrero International S.A., holding company of the Ferrero 
Group. "With this transaction, Ferrero builds on its recent acquisition 
of WK Kellogg Co, reinforcing both its presence at breakfast time in 
America and its reach in the better-for-you segment." 
 
 
   "We are delighted to welcome Purely Elizabeth to the Ferrero Group," 
said Lapo Civiletti, President of Ferrero Ice Cream and WK Kellogg Co. 
"This acquisition reflects our long-term strategy to invest in 
high-growth categories and further enhance our presence in the 
better-for-you offerings across breakfast occasions and beyond. Purely 
Elizabeth has built a distinctive brand by being in tune with evolving 
consumer preferences through premium, innovative and delicious products, 
making it a highly complementary addition to our portfolio. We look 
forward to supporting the brand's continued growth while preserving the 
entrepreneurial spirit that has made it successful." 
 
 
   "Building Purely Elizabeth from an idea 17 years ago into the brand it 
is today has been one of the most rewarding journeys of my life, and I'm 
incredibly proud of what our team has accomplished," said Elizabeth 
Stein, Founder and CEO of Purely Elizabeth. "As I thought about the next 
chapter, finding a partner who understood what makes Purely Elizabeth 
special and shared our commitment to quality, innovation, and building 
for the long term was incredibly important to me. In Ferrero, we've 
found a family-owned company that believes deeply in what we've built 
and sees the tremendous opportunity still ahead. I couldn't be more 
excited to continue leading Purely Elizabeth alongside our team as we 
bring our mission and products to even more people." 
 
 
   The company will continue to operate as a standalone brand within the 
Ferrero Group, with Founder and CEO Elizabeth Stein, continuing in her 
role alongside the existing leadership team. The business will benefit 
from Ferrero Group's long-term commitment to support the brand's 
product-development pipeline and innovation, supporting the continued 
growth of Purely Elizabeth and its product offering. 
 
 
   The acquisition builds on Ferrero Group's growing portfolio in the U.S., 
following the 2025 acquisition of WK Kellogg Co. It also further expands 
the company's presence in both the breakfast and better-for-you 
categories, alongside brands including Eat Natural and FULFIL in Europe, 
Power Crunch in North America and Bold Snacks in Brazil. 
 
 
   The proposed transaction is expected to close in the coming months, 
subject to customary closing conditions and regulatory approvals. 
 
 
   About Ferrero Group 
 
 
   Ferrero Group is a global leader in sweet-packaged foods, renowned for 
iconic brands such as Nutella$(R)$, Kinder(R), Ferrero Rocher(R), and Tic 
Tac(R), alongside local favorites. 
 
 
   Founded in 1946 in Alba, Italy, Ferrero marks 80 years as a family-owned 
group with more than 50,000 employees and operations in over 170 
countries. The company combines a strong heritage and commitment to 
quality with continuous innovation across brands and categories, 
including ice cream, biscuits and bakery, breakfast cereals, and 
better-for-you offerings. Guided by a long-term vision, Ferrero focuses 
on sustainable and responsible growth, strengthening its presence in 
emerging segments while staying true to its values of excellence and 
care. 
 
 
   About Purely Elizabeth: 
 
 
   Founded in 2009 by wellness entrepreneur and holistic nutrition 
counselor Elizabeth Stein, Purely Elizabeth is a modern wellness brand 
that is redefining the better-for-you breakfast category and beyond. 
What began with Elizabeth's vision to create nourishing food without 
compromising on taste has grown into a beloved portfolio spanning 
granola, oatmeal, cereal and more. A pioneer in bringing ancient grains, 
thoughtfully sourced ingredients and functional nutrition into the 
mainstream, Purely Elizabeth continues to create products that meet 
consumers at the intersection of nutrition and deliciousness. Its 
mission is simple: to help people thrive on their wellness journey, one 
delicious bite at a time. For more information, 
visit www.purelyelizabeth.com or follow @purely_elizabeth on Instagram 
and TikTok. 
 
 
 
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   SOURCE Ferrero Group