Have any of these people messaged you lately? It could be a scamThe list of Australia’s most impersonated public figures has been released — and it serves as a warning to anyone finding any kind of ‘investment opportunity’ online.3 min read

7NEWS

08/17

What do Prime Minister Anthony Albanese, economist Tom Piotrowski, billionaire Gina Rinehart and late veteran radio broadcaster John Laws all have in common?They were among high-profile public figures...

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It could be a scamThe list of Australia’s most impersonated public figures has been released — and it serves as a warning to anyone finding any kind of ‘investment opportunity’ online.3 min read","media":"7NEWS","content":"<div>\n<p>What do Prime Minister Anthony Albanese, economist Tom Piotrowski, billionaire Gina Rinehart and late veteran radio broadcaster John Laws all have in common?They were among high-profile public figures...</p>\n\n<a href=\"https://7news.com.au/business/money/the-most-impersonated-people-of-fy26-deepfakes-of-anthony-albanese-gina-rinehart-and-pauline-hanson-rort-aussies-out-of-millions-c-22726588\">网页链接</a>\n\n</div>\n","source":"7news_stock","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Have any of these people messaged you lately? 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It could be a scamThe list of Australia’s most impersonated public figures has been released — and it serves as a warning to anyone finding any kind of ‘investment opportunity’ online.3 min read\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-08-17 00:00 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://7news.com.au/business/money/the-most-impersonated-people-of-fy26-deepfakes-of-anthony-albanese-gina-rinehart-and-pauline-hanson-rort-aussies-out-of-millions-c-22726588><strong>7NEWS</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>What do Prime Minister Anthony Albanese, economist Tom Piotrowski, billionaire Gina Rinehart and late veteran radio broadcaster John Laws all have in common?They were among high-profile public figures...</p>\n\n<a href=\"https://7news.com.au/business/money/the-most-impersonated-people-of-fy26-deepfakes-of-anthony-albanese-gina-rinehart-and-pauline-hanson-rort-aussies-out-of-millions-c-22726588\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"GEAR.AU","symbol_name":"BETASHARES GEARED AUS EQTY 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up “which celebrities they impersonate to capitalise on topical issues”.“The presence of polished content, familiar branding or convincing testimonials does not mean an investment is legitimate,” ASIC chair Sarah Court said.“AI is making investment scams more convincing and harder to detect.“A simple online search is not enough to verify whether an opport","collect":0,"end_time":0,"defaultTopTitle":"7news.com.au","property":[],"viewcount":null,"language":"en","relate_stocks":{"GEAR.AU":"BETASHARES GEARED AUS EQTY F","E200.AU":"SPDR S&P/ASX 200 ESG FUND","GIVE.AU":"PERPETUAL ESG AU SHR EQMF","STW.AU":"SPDR® S&P/ASX 200 ETF","QFN.AU":"BetaShares Australian Fincls Sect ETF","IOZ.AU":"iShares Core S&P/ASX 200","QRE.AU":"BetaShares Australian Res Sect ETF","SLF.AU":"SPDR S&P/ASX 200 LISTED PROP","ZYAU.AU":"Etfs S&p/asx 300 High Yield Plus Etf","VAP.AU":"VANGUARD AU PROP SEC IDX ETF","VAS.AU":"VANGUARD AUST SHARES IDX ETF","DACE.AU":"DIMENSIONAL AUST CORE EQ","BEAR.AU":"BETASHARES AUS EQ 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Gina Rinehart and late veteran radio broadcaster John Laws all have in common?They were among high-profile public figures most often impersonated by scammers to swindle $7.4 million from Australian victims last financial year.The substantial sum was revealed amid a warning from ASIC about the sharp rise in online investment scams using AI-generated deepfake videos of politicians and celebrities.Know the news with the 7NEWS app: Download today ArrowIn one clip, footage of the PM is overlaid with fake audio for a scheme promising a “guaranteed $50,000 income in the first month”.But public figure impersonations are just one thread of a broader scheme to portray legitimacy, with fraudsters deploying spoof websites, bogus reviews and fake news articles to appear genuine and hook victims.The corporate watchdog removed more than 19,000 online scams — including fake websites and social media ads, and dodgy cryptocurrency investments — in the 2026 financial year, almost triple that of 12 months prior.Yet authorities know they must remain on the front foot, with their adversaries evolving all the time.The most impersonated Australian public figures in FY2026Anthony AlbaneseTom PiotrowskiAlan KohlerStephen KoukoulasJacqui LambieAngus TaylorDick SmithGina RinehartAlan OsterPauline HansonJohn LawsWith scammers using generative AI to “create vast networks of deepfake websites and endorsements to lure victims”, ASIC said a quick online search was simply not good enough in 2026 to confirm if an investment opportunity was legitimate.Be the first to know: Add 7NEWS as your preferred news source on GoogleMany of these so-called “investment opportunities” do not exist, and the money handed over is soon in the hands of criminals abroad and never recovered.Experts only recently told 7NEWS.com.au how major advances in artificial intelligence was powering hyper-realistic deepfake images, video and audio, making it challenging to distinguish what is authentic and what is artificial.Mining magnate Rinehart and businessman and former Australian of the Year Dick Smith, who also appeared in ScamWatch’s recent list of impersonated public figures, have hit out at these types of scams before.In 2023, the pair penned a direct letter to the Meta chief executive Mark Zuckerberg about their “deep concern” with a “persistent issue of scam advertisements and fraudulent content” on platforms including Facebook and Instagram.AI OR REALITY? TAKE OUR TEST TO SEE IF YOU CAN TELL THE DIFFERENCEExperts say scammers use the news cycle opportunistically, switching up “which celebrities they impersonate to capitalise on topical issues”.“The presence of polished content, familiar branding or convincing testimonials does not mean an investment is legitimate,” ASIC chair Sarah Court said.“AI is making investment scams more convincing and harder to detect.“A simple online search is not enough to verify whether an opportunity is legitimate.”Consumer adviceThe three-step advice from ScamWatch, a service run by the National Anti-Scam Centre, is:Stop before you share money or personal information;Check who you’re really dealing with using contact details you find yourself;Protect yourself and others by reporting scams to your bank, cyber.gov.au and Scamwatch.“Our takedown capability is important, but prevention is the best defence,” Court said.“That is why it is so important that Australians understand the risks of investing outside the licensed financial system and know which sources they can trust before handing over their savings.“Always look for an Australian Financial Services licence number and independently verify that number through ASIC’s free public registers. “If a business cannot provide verifiable licence details, or if the information does not match ASIC’s records, do not invest.”AI or reality? Test to see if you can tell the difference5 min readAussie star ‘nearly threw up’ after first encounter with worrying trend3 min read","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}