BRP, the maker of Ski-Doos and Sea-Doos, is launching a new U.S. retail financing platform to give dealers faster in-house lending options at the point of sale.

Operating as BRP Financial Services, the program uses fintech firm Octane's lending platform to deliver faster approvals, customized financing terms, and dedicated dealer support across BRP's U.S. network starting Aug. 24.

The offering aims to make product ownership more accessible to consumers, the company said on Tuesday.

Vice President of Finance and Treasurer Benoit Chevrier said that the move aligns with the company's long-term strategic objectives and positions it to capitalize on untapped opportunities within the broader industry. "By introducing our own branded finance offering, we expect to improve operational efficiency for BRP, while strengthening our competitive position in the market," Chevrier said.