Ross Stores Seen with Better Traffic as Households Remain Under Pressure

Dow Jones
08/19

1306 ET - Ross Stores' 2Q results, slated for later this week, are set for a boost as customers under pressure from inflation and trade uncertainty flock to the off-price retailer, according to a recent Placer.ai report. "Ross's position at the deepest-discount end of the off-price segment has served it well," the report says. Placer.ai says visits to the flagship Ross Dress for Less climbed 16.4% year-over-year in the 2Q, while traffic at sister chain dd's Discounts grew 8.4%. That momentum has strengthened into summer, with visits growth accelerating at both retailers in June and July, the report says. Additionally, because neither of the company's retail chains operate a digital storefront, all shopping activity takes place offline, the analysts note.

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