Best Buy's Domestic gross profit rate improves to 24.0% in the second quarter from 23.4% a year earlier, driven by growth in its Best Buy Ads and Marketplace initiatives. The company also receives approximately $34 million in IEEPA tariff refunds during the period. Lower product margin rates partially offset these gains. Domestic adjusted SG&A rises to $1.78 billion, or 19.6% of revenue, reflecting higher compensation costs and increased spending on the company's Marketplace and advertising programs.

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