oOh!media (ASX:OML) secured a strategic partnership with Australia's national broadcaster SBS aimed at helping brands expand the impact of their campaigns beyond traditional media channels, the media company said in a statement on Wednesday.

Under the partnership, SBS and oOh!media will go to market with specialized packages allowing brands sponsoring SBS's 2027 Tour de France coverage to extend their campaigns into out-of-home media networks, the statement said.