1158 ET - Vera Bradley's sales picked up as the latest quarter progressed, resulting in a strong back-to-school season, which CEO Ian Bickley says is a critical selling occasion. "Our strong preparation, planning and execution paid off with overall back-to-school business up versus last year," he says on a call with analysts. That momentum has continued so far in the current quarter, Bickley adds. The handbag and accessories designer says it has continued to strategically manage its pricing and promotional cadence this quarter, helping to improve profitability and continue to drive its turnaround strategy. Shares jump 25%, to $3.80, after Vera Bradley swings to a 2Q profit.