Nio Onvo to launch new design package for L90 on September 23 as low-cost marketing push continues

CnEVPost

09/22

The Onvo L90 with the Starry Gold design package features a Starry Blue body, a gold-toned upper section, and titanium trim that outlines the floating roof. Credit: Onvo Display cars of the L90 with...

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Credit: Onvo\n\n\nDisplay cars of the L90 with...</p>\n\n<a href=\"https://cnevpost.com/2026/09/22/nio-onvo-to-launch-new-design-package-l90-sept-23/\">网页链接</a>\n\n</div>\n","source":"cnevpost_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Nio Onvo to launch new design package for L90 on September 23 as low-cost marketing push continues</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNio Onvo to launch new design package for L90 on September 23 as low-cost marketing push continues\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-09-22 12:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://cnevpost.com/2026/09/22/nio-onvo-to-launch-new-design-package-l90-sept-23/><strong>CnEVPost</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>The Onvo L90 with the Starry Gold design package features a Starry Blue body, a gold-toned upper section, and titanium trim that outlines the floating roof. Credit: Onvo\n\n\nDisplay cars of the L90 with...</p>\n\n<a href=\"https://cnevpost.com/2026/09/22/nio-onvo-to-launch-new-design-package-l90-sept-23/\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4588","symbol_name":"碎股","start_time":0,"source_url":"https://cnevpost.com/2026/09/22/nio-onvo-to-launch-new-design-package-l90-sept-23/","article_id":"2669021118","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20480%20270'%3E%3C/svg%3E?op=imageView2&mode=2&width=256&height=256&quality=70&format=png"],"rights":{"source":"cnevpost_highlight","url":"https://cnevpost.com/2026/09/22/nio-onvo-to-launch-new-design-package-l90-sept-23/","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2669021118","pubTimestamp":1790050113,"columns":[],"sourceInfo":{"source_id":"cnevpost_highlight","name":"CnEVPost"},"weMediaInfo":null,"summary":"Display cars of the L90 with the new package will be available at Onvo showrooms from September 23.","collect":0,"end_time":0,"defaultTopTitle":"cnevpost.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4588":"碎股","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","BK4548":"巴美列捷福持仓","NIO.SI":"蔚来","BK4574":"无人驾驶","09866":"蔚来-SW","BK4509":"腾讯概念","BK4581":"高盛持仓","BK4532":"文艺复兴科技持仓","BK4531":"中概回港概念","LU0052750758.USD":"富兰克林中国基金A Acc","BK4099":"汽车制造商","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","BK4526":"热门中概股","BK4585":"ETF&股票定投概念","BK4534":"瑞士信贷持仓","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK4555":"新能源车","BK4505":"高瓴资本持仓","NIO":"蔚来","BK4504":"桥水持仓","NIOG":"2倍做多NIO ETF-Leverage Shares"},"translate_title":"低成本营销持续推进，蔚来Onvo将于9月23日推出L90新设计包","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"EVS.SI":0.6,"NIOG":0.6,"NIO.SI":1.96,"NIO":1.96,"09866":1.96},"content_text":"The Onvo L90 with the Starry Gold design package features a Starry Blue body, a gold-toned upper section, and titanium trim that outlines the floating roof. Credit: Onvo\n\n\nDisplay cars of the L90 with the new package will be available at Onvo showrooms from September 23.\nThe L90 saw 2,209 deliveries in August, down 79.11% from a year earlier.\n\n\nOnvo, a sub-brand of Nio Inc (NYSE: NIO), will launch the Starry Gold design package for the L90 on September 23, using exclusive colors to add fresh appeal to the three-row large electric SUV (sport utility vehicle).\nThis is the fourth time in about two weeks that a Nio Inc brand has refreshed an existing model with a design package or special edition, showing the company is increasingly using this low-cost marketing strategy across its main brand and sub-brands to boost exposure.\nOnvo announced on Tuesday that the package and the Mist Gray-themed luxury interior package will officially go on sale on September 23, with display cars arriving at stores the same day. Onvo did not disclose pricing for the packages.\n\n\nJoin us on \nTelegram\n or \nGoogle News\n\n\nOn the exterior, the package uses Starry Blue as the main body color, with the upper part of the body accented in Dawn Gold and titanium-gold trim outlining a floating roof.\n\n\n\n\n\n\n\n\nOnvo said the color scheme is meant to evoke a bright moon slowly rising from the sea and to convey wishes for family reunion. The Starry Blue body color was previously introduced on September 11 with the L80 Starlight design package.\nInside, the Mist Gray-themed luxury interior package draws inspiration from mountain mist at dawn and dusk, pairing cool-toned gray with soft, warm light.\nThe update focuses on colors and the interior, and Onvo did not mention any changes to the powertrain, battery, or smart driving hardware.\nThe L90 is currently priced from 265,800 yuan ($39,400) to 299,800 yuan with the battery pack included. Under the BaaS (battery as a service) battery rental scheme, the price range is 179,800 yuan to 213,800 yuan.\nThe current 2026 L90 was launched on April 21 and began deliveries on May 9. It is the first L90 to feature Nio's in-house developed Shenji NX9031 smart driving chip, and it added LiDAR variants and the Nio World Model smart driving solution.\nThe new package comes as L90 deliveries have fallen well below the levels seen shortly after launch. The model saw 2,209 deliveries in August, up 11.90% from July but down 79.11% from the 10,575 units in August 2025, when deliveries began, according to data compiled by CnEVPost.\n\n    {\"@context\":\"https://schema.org\",\"@type\":\"Dataset\",\"name\":\"Onvo L90 Monthly Deliveries Data\",\"description\":\"Monthly delivery statistics for Onvo L90 electric SUV from 2025 to 2026\",\"url\":\"https://cnevpost.com/2026/09/22/nio-onvo-to-launch-new-design-package-l90-sept-23/\",\"license\":\"https://creativecommons.org/licenses/by/4.0/\",\"creator\":{\"@type\":\"Organization\",\"name\":\"CnEVPost\"},\"temporalCoverage\":\"2025/2026\",\"variableMeasured\":{\"@type\":\"PropertyValue\",\"name\":\"Monthly Deliveries\",\"unitText\":\"units\"},\"distribution\":{\"@type\":\"DataDownload\",\"encodingFormat\":\"text/html\",\"contentUrl\":\"https://cnevpost.com/2026/09/22/nio-onvo-to-launch-new-design-package-l90-sept-23/\"}}    \n\n\nOnvo L90 Monthly Deliveries 2025-2026\n\n\nMonth\n2025\n2026\n\n\n\n\nJanuary\n\n1,502\n\n\nFebruary\n\n1,317\n\n\nMarch\n\n3,360\n\n\nApril\n\n2,068\n\n\nMay\n\n4,054\n\n\nJune\n\n3,461\n\n\nJuly\n\n1,974\n\n\nAugust\n10,575\n2,209\n\n\nSeptember\n10,997\n\n\n\nOctober\n11,722\n\n\n\nNovember\n5,971\n\n\n\nDecember\n4,120\n\n\n\n\n\n\nOnvo L90 monthly deliveries\n\n\n\n                2025            \n\n\n                2026            \n\n\n\n\n\n\n\nSource: Company reports, CPCA\n© CnEVPost\n\n\n(function() {\nfunction init() {\nif (typeof CnEVPostCharts === 'undefined' || typeof Chart === 'undefined') {\nif ((init._retries = (init._retries || 0) + 1) < 300) setTimeout(init, 100);\nreturn;\n}\nCnEVPostCharts.createYearlyLineChart({\nid: 'onvo-l90-chart-6ab20018c5477',\nyears: [2025,2026],\ndata: {\"2025\":[null,null,null,null,null,null,null,10575,10997,11722,5971,4120],\"2026\":[1502,1317,3360,2068,4054,3461,1974,2209,null,null,null,null]},\ncolors: {\"2025\":\"#E8853F\",\"2026\":\"#6AAF3D\"},\nmonths: [\"Jan\",\"Feb\",\"Mar\",\"Apr\",\"May\",\"Jun\",\"Jul\",\"Aug\",\"Sept\",\"Oct\",\"Nov\",\"Dec\"],\nyMax: 12000,\nyStep: 2000            });\n}\nif (document.readyState === 'loading') {\ndocument.addEventListener('DOMContentLoaded', init);\n} else {\ninit();\n}\n})();\n\nThe L90 hit a monthly peak of 11,722 deliveries in October 2025 and has trended lower since. In the first 8 months of this year, the model saw 19,945 deliveries, bringing its cumulative deliveries to 63,330 units.\nIn August, the L90 accounted for 6.16% of Nio Inc's deliveries, compared with 33.78% in August 2025.\nNio has recently been rolling out design packages and special editions in quick succession to create new talking points for existing models without adjusting current model's prices.\nOn September 11, Onvo launched the Starlight design package for the L80, a large five-seat SUV, at a limited-time price of 10,080 yuan, including the Starry Blue body color and 21-inch wheels.\nThe main Nio brand yesterday launched the Lanyue package for the third-generation ES8, priced at 25,800 yuan as an option on the entry-level variant.\nEarlier today, the Nio brand launched the purple-themed EC6 Aura Edition, with a starting price of 369,800 yuan including the battery.\nNio's Firefly brand, which targets younger consumers, adopted this approach earlier, having launched multiple special editions featuring exclusive colors and decals, including the Club Spiaggia edition released on August 28 and limited to 666 units.\n\n\n\n\n\n\n\n\nNio reaffirms Europe commitment as William Li meets users and partners - CnEVPost\nNio confirmed Onvo will enter international markets, with a European debut currently expected in 2028-2029.\n\n\nNio\nSept 15, 2026\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n($1 = 6.7459 yuan)","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}