Interparfums will develop fragrances under the PUMA brand name under a new exclusive, global licensing agreement with the sports company.

Financial terms of the agreement weren't disclosed. The new fragrances will be introduced next year, and the agreement runs through 2037, Interparfums said Tuesday.

"PUMA has built relevance well beyond the field of play and established a formidable presence in key markets around the world," Chief Executive Jean Madar said. "We look forward to translating this cultural significance into a new fragrance that extends the PUMA brand and engages consumers across markets, generations, and style preferences."