1441 ET - McDonald's doesn't expect the challenging environment from the past few years to change in the near future, Chief Executive Chris Kempczinski says on CNBC. He expects traffic in the fast-food industry will remain flat and inflation will stay elevated going forward. "We need to stop talking about that being a difficult environment and just say that is the environment, because as we look out forward, we're not expecting things to change," he says. To grow, Kempczinski says McDonald's needs to focus on gaining share from competitors. His focus is increasing share for chicken and beverages, he says. McDonald's falls 5%.