Ibotta Adds Dunkin' Rebranding Veteran to Board

Dow Jones
09/25

Ibotta adds Tony Weisman to its board, bringing in a marketing executive who led one of the most recognized consumer brand overhauls in recent years. Weisman served as chief marketing officer at Dunkin' U.S., where he rebranded the chain after 68 years as Dunkin' Donuts and reshaped its digital marketing and loyalty approach. Recognized by Forbes as one of the World's Most Influential CMOs, he also ran digital marketing agency Digitas North America.

 

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