1520 ET - AppLovin investors shouldn't get too excited by an apparent acceleration in adoption of the company's e-commerce web-tracking pixel. Wells Fargo analysts say the rise in new pixels has been driven by low-to-no-traffic sites in the Asia Pacific region. "Inflection appears to be a false start," the analysts wrote, adding that the numbers may reflect a data error. "We don't observe a meaningful inflection in pixel additions when weighting pixels by web traffic," they write. The analysts add that AppLovin is early in its new e-commerce partner strategy, and an inflection in customer growth probably won't come before next year. Shares are down 2.7% at $282.64, and earlier touched a 52-week low of $275.13.