DJ Harley-Davidson Inc. Stock Falls Friday, Underperforms Market

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Shares of Harley-Davidson Inc. (HOG) shed 1.13% to $24.55 Friday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index rising 0.73% to 7,722.72 and the Dow Jones Industrial Average rising 0.49% to 51,176.96.

Harley-Davidson Inc. closed 15.98% below its 52-week high of $29.22, which the company reached on October 2nd.

Trading volume (1.7 M) remained 285,861 below its 50-day average volume of 2.0 M.

Data source: Dow Jones Market Data, FactSet. Data compiled October 2, 2026.