Nike's Right-Sizing Efforts are Dragging

Dow Jones
昨天

1153 ET - Nike's problems appear to be growing, rather than shrinking, BNP Paribas analysts say. Two years ago, Nike laid out the "Win Now" strategy, which was slated to be done by the end of 2025. It was pushed out to the end of 2026 and, on Thursday, executives didn't mention the old strategy. "This would suggest that the rightsizing of the business may last for several years to come," the analysts say. Nike previously talked about problems isolated to its Jordan Streetwear brand, but on Thursday discussed the entire Jordan brand needing to be rightsized, not just streetwear, the analysts say.

 

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