AMP (ASX:AMP) launched its North Protect insurance offering to help advisers consolidate existing insurance arrangements for clients, according to a Tuesday statement.

North Protect gives advisers flexible cover options and a streamlined way to bring clients' super, investments, and insurance together, the company said.

The offering includes standard cover, tailored cover, and an option to transfer group insurance with as few as three yes-or-no risk control questions.

AMP shares rose nearly 1% in recent Tuesday trade.