NIQ Global Intelligence (NIQ) said Tuesday it has been selected by Maverik, which operates more than 830 convenience stores and fuel locations across 20 states, as its customer insights and analytics provider.

NIQ said its Activate platform will combine Maverik's first-party data with consumer intelligence and analytics to provide Maverik and its suppliers with a shared view of business performance across categories and channels.

The collaboration will help Maverik and its supplier network track consumer trends, identify growth opportunities, and support business planning and decision-making, the company added.