SoundHound AI Inc (NASDAQ: SOUN) shares are soaring 9.34% in pre-market trading on Wednesday, following the announcement of a significant partnership with Apivia Courtage, a subsidiary of France's AEMA Group. The collaboration aims to deploy agent-based artificial intelligence across Apivia Courtage's customer service operations using SoundHound's Amelia 7 platform.

The partnership marks a major milestone for SoundHound AI, as Apivia Courtage plans to integrate Amelia 7, one of the first fully agentic AI platforms, into its contact centers. This move is part of Apivia Courtage's broader digital transformation strategy and follows a successful earlier deployment of SoundHound's AI technology, which already boosted the company's contact center productivity by 20%. The new Amelia 7 upgrade will enable Apivia Courtage to scale its AI operations to autonomously handle advanced, multi-intent customer queries, potentially revolutionizing their customer service capabilities.

This development comes at a crucial time for SoundHound AI, as the company has been actively expanding its presence in the enterprise voice solutions market. Despite a year-to-date stock drop of over 8% and some revenue estimate misses, SoundHound has been making strategic moves to unlock new value. These include a recent partnership with Red Lobster for AI-powered phone ordering agents and the acquisition of Interactions Corporation, which is expected to broaden its enterprise reach. Analysts, including H.C. Wainwright's Scott Buck, remain optimistic about SoundHound's prospects, highlighting a potential path to profitability by late 2025.