Shares of Bright Horizons Family Solutions (BFAM) are skyrocketing in pre-market trading on Friday, surging 15.60% following a wave of positive analyst actions. The child care and early education services provider has caught the attention of Wall Street, with several major firms raising their price targets.

Leading the bullish sentiment, JP Morgan has significantly increased its price target for Bright Horizons to $156 from $145. This was closely followed by Baird analyst Jeffrey Meuler, who raised the firm's target to $149 from $145 while maintaining an Outperform rating. Barclays also reaffirmed its Buy rating on the stock, setting a price target of $160.00.

The flurry of upgrades comes as analysts express confidence in Bright Horizons' business model and growth prospects. According to FactSet, the average analyst rating for BFAM is currently "overweight" with a mean price target of $139.67. However, it's worth noting that not all analysts share the same optimism, with BMO cutting its target price to $138 from $146, and Morgan Stanley maintaining an Underweight rating despite a slight increase in its price target. Despite these mixed signals, the overall positive sentiment appears to be driving the stock's impressive pre-market rally.