At a promotional event in Hong Kong for its 618 shopping festival, JD.com announced the opening of its inaugural physical JD MALL store on June 18th. This new location, situated in Wan Chai on Hong Kong Island, will occupy a substantial retail space of 30,000 square feet, approximately 2,800 square meters. The store's product focus will be on major home appliances and 3C electronics, operating on a "sourced and sold in Hong Kong" model.

Shen Jianguang, Vice President and Chief Economist of JD.com Group, stated that the company has already invested HK$35 billion in Hong Kong. The plan is to create 10,000 local jobs over the next three years, establish 200 physical retail outlets, and partner with 1,000 leading brands. These efforts aim to contribute to the local Hong Kong economy and community.

Previously, the company expanded its local retail footprint by acquiring the Hong Kong supermarket chain "Kaibo," which has been rebranded as "JD Kaibo" and now comprises 100 stores.

Current operations in Hong Kong also include the JD App's Hong Kong and Macau service, which emphasizes "4-hour delivery" or "next-day delivery." JD.com Logistics offers integrated delivery and installation services, while JD Health focuses on health supplement sales and online medical consultations.

Yu Kun, Vice President of JD.com Group and head of Five Star Appliance, described Hong Kong as a strategic springboard for the company's international expansion. The positioning is to "serve Hong Kong, serve the Greater Bay Area, and connect with the world." In addition to the Hong Kong store opening for the 618 festival, new stores will also be launched simultaneously in Shanghai and Shenyang.