Previously, many rural residents faced challenges such as couriers being unable to find addresses, navigation systems failing to guide vehicles into villages, and tourists getting lost after arrival. In recent years, Hebei Province has launched the "Rural Famous Places Initiative" to address these governance bottlenecks by introducing vibrant new place names. Earlier, the Civil Affairs Bureau of Cangzhou City in Hebei, along with other departments, issued a plan to enhance the quality and efficiency of this initiative. The plan outlines that Cangzhou aims to register 36,000 street and alley names into the national geographic information database this year, focusing on solving navigation issues for last-mile logistics and rural tourism access. Additionally, the city will promote a "place name plus" integrated model to develop local agricultural brands and activate the brand value of place names. Place names serve not only for navigation but also for promotion. Cangzhou plans to incorporate cultural corridors and check-in spots related to place names into scenic areas and characteristic villages. Aligning with the commerce department's "one product, one broadcast" campaign, the city will develop online stores and live streams for place-name branded products, using short videos and live commerce to promote local specialties. For example, Zaoqiang County in Hengshui City has explored the value of geographical indications associated with place names, creating over 50 local brands such as "Liuchang Old Tofu" and "Jiahui Smoked Chicken" based on regional industrial features, and promoting them widely via the internet.