Pop Mart shares jumped about 6% in Hong Kong.

Pop Mart has recently stepped up share buybacks. On January 19, the company repurchased 1.4 million shares for HK$251 million, followed by another buyback of 500,000 shares on January 21 for approximately HK$96.49 million.

Morgan Stanley noted that this marks Pop Mart’s first share repurchase since early 2024. The bank estimates that Pop Mart will record net profit of RMB 12.6 billion in 2025 and hold net cash of RMB 20 billion by the end of the year, underscoring the company’s ample financial capacity to further enhance shareholder returns.

Institutional analysts also highlighted data tracked by the bank showing resilient quarter-on-quarter performance across both domestic and overseas markets in the fourth quarter of last year. Following the sales peak of Labubu 3.0, the strength of Pop Mart’s IP portfolio continues to provide solid support for revenue growth.

The bank believes that the sustainability of Pop Mart’s earnings growth, as well as its medium- to long-term growth potential, remains underappreciated. Against the backdrop of current market divergence, the stock’s valuation is viewed as attractive.