Market data collected over the past 24 hours shows that on September 12, the average terminal retail prices of 11 major baijiu products posted one gain, seven declines, and three holds, with decliners dominating the session and only a single riser: Wuliangye 1618 edged up 1 yuan to 830 yuan, reclaiming that round-number level, with its price band remaining highly stable in recent weeks.
On the downside, Feitian Moutai slipped 2 yuan to 1,794 yuan, marking a second consecutive drop after a prior climb, though it still sits near its 30-day high; Jingpin Moutai fell 3 yuan to 2,453 yuan, extending a three-day losing streak; Wuliangye Puwu Eighth Generation dropped 6 yuan to 804 yuan, retreating for a second straight day to its lowest point since September began; Guojiao 1573 declined 6 yuan to 873 yuan, pulling back sharply after the previous session's recovery and hitting a one-month low; Gujing Gongji Gu20 lost 5 yuan to 520 yuan, remaining stuck in its 30-day low range; Xijiu Junpin tumbled 9 yuan to 633 yuan, breaking below the 640 yuan threshold after a swift decline from range-bound trading; and Qinghua Lang eased 1 yuan to 689 yuan, giving back a small portion of the prior day's sharp gain and falling back under the 690 yuan mark.
Among the holds, Qinghua Fen 20 maintained its terminal retail average at 388 yuan, consolidating at low levels after the previous session's dip; Yanghe Dream Blue M6+ stayed at 615 yuan, entering a pause following the prior day's surge; and Shuijing Jiannanchun held at 407 yuan, stabilizing after a recent pullback. The combined terminal retail total for the 11 major products fell notably again today, as most high-end and sub-premium labels weakened, with several rebounders from the prior session giving back gains, underscoring a clearly soft market tone.
If all 11 products were bundled as a single package, today's total price would be 10,006 yuan, down sharply by 31 yuan from yesterday and marking a 13-day low. After a brief rebound the previous day, the aggregate price has dipped deeply once more, and whether the 10,000 yuan psychological level can hold bears watching.
Daily price data is sourced from approximately 200 collection points distributed across major regions nationwide, including designated distributors, social distributors, e-commerce platforms, and retail outlets. Raw samples reflect actual terminal retail prices from transactions over the past 24 hours, aiming to provide an objective, scientific, and fully traceable reference for the market prices of major baijiu products. With the official i-Moutai platform launching Feitian Moutai at 1,499 yuan per bottle (raised to 1,539 yuan on March 31 and further to 1,639 yuan on July 18) and Jingpin Moutai at 2,299 yuan per bottle (raised to 2,359 yuan on May 16), the magnetic pull of this new channel on both products' terminal retail averages has become increasingly evident. Daily price calculations follow a volume-weighted rule, and verifiable prices from this channel are incorporated into the terminal retail figures.
In broader industry news, on September 11, the 15th China (Guizhou) International Alcoholic Beverages Expo opened at the Guiyang International Conference and Exhibition Center under the theme "Gathering Global Fine Wines, Writing a New Chapter of Cooperation," with Moutai Group participating as a co-host alongside its subsidiaries. At the opening ceremony, Moutai Group Deputy General Manager Wang Li delivered a keynote speech on "Moving Toward Consumers, Creating a Better Lifestyle," stating that the global alcoholic beverage industry faces new development challenges, and how to meet consumer aspirations for a better life while activating internal growth momentum has become a key question for producers. Moutai will align with Guizhou Province's strategic shift from "selling liquor" to "selling lifestyle," maintaining a consumer-centric approach, deeply implementing a "fully consumer-oriented" strategy, and further strengthening consumer focus and lifestyle expression.