Keep (03650) rose more than 5% in afternoon trading. As of the time of writing, the stock was up 4.8%, trading at HK$3.93, with a turnover of HK$2.6959 million.

On the news front, on December 18, the Standing Committee of the Hangzhou Municipal People's Congress held a press conference announcing that the "Hangzhou Municipal Public Health Promotion Regulation" has been approved by the Standing Committee of the Zhejiang Provincial People's Congress and will officially take effect on January 1 next year.

It is reported that Keep utilizes AI technology to provide users with personalized training plans, real-time movement guidance, and an immersive experience for interacting with the online community, constructing a closed-loop ecosystem of "content + smart hardware + e-commerce + data."

Hua'an Securities previously pointed out that Keep is achieving a business model upgrade through its AI strategy. The company's core competitiveness is shifting from traditional sports content services to AI-driven intelligent, personalized, and professional fitness services.

The introduction of AI technology has significantly enhanced content production efficiency, enabling the platform to quickly cover more sports categories, expand its user base, and extend the user lifecycle.

Building on this, AI coaches, through full-process services such as real-time interaction, emotional value delivery, and the creation of training and diet plans, are driving the business model's transformation from content sales to service delivery, significantly increasing the value per user.