BLOKS (00325) rose nearly 8% during the morning trading session. As of the time of writing, the stock was up 6.55%, trading at HK$65.1, with a turnover of HK$43.1636 million. The company recently announced its annual results, reporting revenue of approximately RMB 2.913 billion, a 30% year-on-year increase. Gross profit reached about RMB 1.364 billion, up 15.7% compared to the previous year. Profit attributable to owners of the parent company was approximately RMB 634 million, marking a turnaround from a loss to a profit. The growth in revenue was primarily driven by a significant increase in sales of building block character toys. In 2025, revenue from products in the affordable price segment reached RMB 540.5 million, with sales volume hitting 122.2 million units, accounting for 47.8% of the company's total sales volume.

China Merchants Securities stated in a research report that BLOKS currently captures the mass consumer market with its value-for-money positioning. The company possesses strong potential for growth, supported by its popular IP resource reserves, continuous new product launches driven by strong commercialization capabilities, channel expansion, and overseas expansion. The securities firm expects the company's high revenue growth to continue. Bank of China International pointed out that looking ahead to 2026, overseas markets are anticipated to remain the primary growth driver for the group. The successful launch of new products is expected to gradually strengthen investor confidence.