Reports indicate that the company is now conducting its first external fundraising effort, aiming to secure $10 billion. Prior to this capital raise, the firm's valuation has already reached $1.3 trillion. This move signals the intensifying space race, with investors showing willingness to provide capital to support Blue Origin's development roadmap, positioning it to compete with SpaceX—which completed an IPO last month and holds significant funding.

It is understood that the large asset management firm Coatue Management will lead this funding round, committing $4 billion. The Bezos Family Office is a major investor in Coatue's innovation strategy fund, which focuses on investing in emerging technology startups.

Jeff Bezos himself will contribute an additional $2 billion to Blue Origin's current funding round. The remaining $4 billion is expected to come from various large institutional investors.

Bezos has recently signaled Blue Origin's plans to raise capital. In a May interview, he stated, "We can finally clearly forecast our future development and financial prospects. Now is the right time to plan for the long term and introduce external investors."

This external fundraising will establish a clear valuation for Blue Origin, serving as a reference for subsequent investors and paving the way for future financing rounds. Bezos has expressed his belief that Blue Origin's future market value has the potential to surpass that of Amazon.com (NASDAQ: AMZN). Furthermore, with the influx of external capital, Bezos will no longer need to rely solely on selling Amazon.com (NASDAQ: AMZN) shares to fund Blue Origin independently.