On November 7, 2025, Canon hosted the 20th Anniversary Creator Conference for its EOS 5 Series digital cameras at the Canon Imaging Festival in Shanghai. The event was attended by key executives, including Hideki Ozawa, Executive Vice President of Canon Inc. and Chairman & CEO of Canon China; Takeshi Tokura, Executive Vice President of Canon Inc. and Head of the Imaging Group; and Eiji Hirano, Vice President of Canon China. Together with imaging creators from across the country, they celebrated this milestone in the EOS 5 Series' legacy.

Hideki Ozawa remarked, "The 20-year journey of the EOS 5 Series mirrors Canon’s steady growth in China and our shared evolution with users. Renowned for its technological prowess, performance, and user-centric design, the EOS 5 Series has become a trusted companion for professionals and enthusiasts alike—earning its status as a 'legendary' icon. Today’s gathering not only honors two decades of partnership but also marks the beginning of a new era in imaging innovation."

**Two Decades of Industry Leadership** The EOS 5 Series has consistently pushed boundaries in imaging technology. Launched in 2005, the EOS 5D democratized full-frame DSLRs, while the 2008 EOS 5D Mark II revolutionized video capabilities, spurring the rise of DSLR filmmaking. In 2015, the 50.6-megapixel EOS 5DS and 5DS R set new resolution benchmarks. The 2020 EOS R5, the first "5"-branded mirrorless camera, introduced 8K video, and the 2024 EOS R5 Mark II integrated AI-driven advancements with a back-illuminated stacked CMOS sensor.

Takeshi Tokura emphasized, "From pioneering full-frame accessibility to leading the 8K and AI era, the EOS 5 Series has redefined imaging milestones. Canon remains committed to innovation, ensuring the series continues to shine."

**A Legacy of Collaboration in China** The EOS 5 Series enjoys widespread acclaim in China, consistently topping sales charts across genres like photojournalism, wildlife, and videography. Its nickname "Wúdìtù" (Invincible Rabbit) reflects its popularity. At the event, creators—including photojournalist Zhao Kang, wildlife photographer Xiao Ge, astrophotographer An Jiu, and the 8KRAW team—shared stories of pushing creative limits with the series.

To honor two decades of partnership, Canon presented commemorative awards to creators like professional photographer Wang Xiaoning, who noted, "The EOS 5 Series isn’t just a tool—it’s a catalyst for breaking boundaries."

**Embracing the Next Era** Deeply embedded in China’s imaging landscape, the EOS 5 Series has fueled industry growth while inspiring new creators. Moving forward, Canon pledges to empower users with cutting-edge tools, fostering creative expression and documenting the pulse of the times.