AI-driven toy and premium collectible card brand IPTAG has officially announced the completion of a strategic funding round in the tens of millions of yuan, with Chengdu Ceyuan Gaodu Co-creation Equity Investment Fund serving as the sole investor. The newly secured capital will be directed toward advancing AI technology research and development, expanding partnerships with premium intellectual property holders, elevating the overall product experience, and strengthening distribution channels and supply chain infrastructure.
The funding is set to reinforce IPTAG's competitive edge within its fully integrated "IP + toy + hardware + content + asset" ecosystem, enabling the brand to deliver toys and services that offer enhanced technological sophistication and emotional resonance for Gen Z consumers. As an AI toy brand developed by Chengdu Digital Universe Culture Technology Co., Ltd., IPTAG leverages intellectual property as its core strategic driver, curating a diversified product portfolio that spans trading cards, designer toys, and derivative merchandise, including NFC-enabled cards, e-ink phone cases, and AI-powered holographic agents, with plans to extend further into AI companionship applications.
IPTAG deeply integrates physical IP-driven toys with cutting-edge technologies such as AI and NFC to pioneer an innovative "physical toy + digital interaction" model. The brand's premium card products come equipped with embedded NFC chips, enabling users to simply tap their smartphones against the card to activate interactive AI experiences. This approach continuously elevates the collectible card market from static items to dynamic, digitized, and companionship-oriented consumer experiences. Since its establishment in August 2025, IPTAG has collaborated with multiple IP organizations to launch a wide range of premium collectible cards, including the Zhao Ling Six Steeds official collection, the Shaanxi Union Football Club 2025 Season Commemorative Collection, the Zhu Zhu City Art Collectible Cards, the Longhu Mountain Cultural Tourism Collectible Cards, and the Maverick Film Collectible Cards, alongside its self-developed casemuse e-ink phone cases and other NFC-enabled 3C accessories that support dynamic display switching and social sharing features.
The investor behind this round, Chengdu Ceyuan Gaodu Co-creation Equity Investment Fund, represents the first cross-regional industrial fund jointly established by Chengdu High-tech Zone and Dujiangyan City. The fund is co-launched by Chengdu High-tech New Economy Venture Capital Co., Ltd., a subsidiary of Gaotou Group's Ceyuan Capital, and Dujiangyan Xingshi Group, with total capitalization of 300 million yuan. With a strategic focus on digital economy, cultural tourism and wellness, low-altitude economy, advanced manufacturing, and biomedicine, the fund employs a "capital + industry + park" model to provide comprehensive support for the development of the Qingcheng Cooperation Zone.