DAMAI ENT (01060) saw its stock price surge by 9.09% in intraday trading, reaching HK$1.19 with a substantial turnover of HK$273 million. This significant rally comes on the heels of the company's announcement as the official ticketing channel for the upcoming July 5th Jiangsu Football League match between Nanjing and Suzhou teams.

CITIC Securities views this partnership as a strategic move for DAMAI ENT, marking its entry into regional sports event ticketing. The brokerage notes that this expansion leverages sports event traffic to broaden the company's appeal, particularly among male users, complementing its traditionally female-dominated music performance business. While sports ticketing currently contributes only a small percentage to DAMAI ENT's revenue, CITIC Securities sees growth potential in popular events like the Jiangsu Football League and Guizhou's CunBA tournaments.

The surge aligns with JPMorgan's recent analysis highlighting DAMAI ENT's outperformance compared to its peer, Maoyan Entertainment. JPMorgan attributes this to DAMAI ENT's successful transformation from a movie-focused platform to a diversified IP commercialization and offline entertainment operator. The investment bank expects this strategic shift to drive continued positive earnings revisions and maintain the stock's upward momentum, suggesting a positive outlook for DAMAI ENT in the entertainment and ticketing sector.