Yelp (YELP) stock is soaring 5.02% during Tuesday's intraday trading session, following news that one of its board members, Tony Wells, has been appointed to the Board of Directors of Amalgamated Financial Corp (AMAL). This unexpected connection between the two companies has sparked investor interest in Yelp.

Tony Wells, who currently serves on Yelp's board, brings nearly four decades of executive leadership experience across highly regulated industries, including banking, payment services, telecommunications, and energy. His appointment to Amalgamated Financial's board could potentially bring valuable insights and connections to Yelp, especially in the financial technology sector.

Investors seem to be reacting positively to this development, possibly viewing it as an opportunity for Yelp to strengthen its position in the financial services arena or explore new partnerships. Wells' extensive experience, particularly his roles at Verizon and USAA, could prove beneficial for Yelp's strategic direction and growth initiatives. However, it's important to note that the company has not made any official statements regarding potential collaborations or strategic shifts related to this news.