A ruling by the European Union Intellectual Property Office in November 2025 has fast-tracked the European expansion plans of Chengdu-based hotpot brand "Shu Daxia," resolving a nearly year-long trademark dispute. This outcome was facilitated by the Chengdu Municipal Market Supervision Administration's "Park Service" task force.
In July 2025, the Chengdu Municipal Market Supervision Administration launched a targeted service initiative for industrial parks, focusing on the "3+22+N" park system. The initiative, centered on key areas like registration approval and quality technology, uses methods such as on-site research and expert consultations to identify and address enterprise challenges. Ten regional task forces were formed, creating a coordinated provincial, municipal, and district-level response mechanism.
Leveraging the Chengdu Intellectual Property Protection Center, the administration established a platform for overseas intellectual property early warning and dispute resolution. In 2025, this platform detected that the core trademark of "Xiaolongkan's" brand "Shu Daxia" had been preemptively registered by a third party in the EU. The platform swiftly activated its response, organizing experts to assist the company in filing a trademark opposition. However, the initial opposition failed due to a flawed evidence strategy.
The relevant enterprise representative noted, "The experts from the task force and we reviewed nearly all similar EU precedents from recent years." During the assistance process, experts discovered a new breakthrough: instead of a head-on legal battle over trademark law, they could pursue a path of "infringement of prior copyright." They guided the company in systematically organizing and submitting key materials, including copyright registration certificates, original creation drafts, and early use evidence. The EU Intellectual Property Office ultimately accepted this evidence.
A spokesperson from the Chengdu Municipal Market Supervision Administration stated, "This marks a successful copyright enforcement path we have explored in the EU market." Similarly, Tongwei Group faced multiple challenges while expanding internationally, including insufficient special environmental performance data, complex international certification processes, and increasingly stringent carbon footprint requirements. The task force integrated resources from the Chengdu Quality Inspection Institute and the Chengdu Standardization Research Institute to create a tailored service package for the enterprise.
On one hand, the task force promoted the construction of China's first outdoor empirical platform for photovoltaic products under special environmental conditions, using years of on-site monitoring data to provide an indisputable authoritative endorsement of product performance. On the other hand, they guided the company to deeply participate in the development of the world's first international standard for the carbon footprint of photovoltaic modules, transforming the company from a "follower" to a "maker" of the rules. Additionally, they collaborated with international third-party agencies to offer a "one-test, multiple-certificates" service, allowing a single test to yield certifications from multiple countries. According to Tongwei Group, these services reduced the company's certification cycle and costs by approximately 60%. In 2025, Tongwei's photovoltaic products were exported to over 70 countries and regions, and its photovoltaic cell shipments ranked first globally for the ninth consecutive year.
Beyond large manufacturing enterprises, small and medium-sized enterprises and geographical indication products have also benefited from the task force's services. Previously, products like Pixian Douban (broad bean paste) and Pujiang kiwifruit required repeated testing to enter the Hong Kong market. On January 28, 2026, the task force promoted deepening of cooperation between Chengdu and Hong Kong in testing and certification. The Hong Kong CMA Testing and Certification Laboratories, Hong Kong Peifeng Future Technology Trade Co., Ltd., and the Chengdu Food Inspection Research Institute officially formed a strategic partnership. The three parties built a "testing and certification + cross-border logistics + supply chain services" integrated service system. With mutual recognition certificates, products can enter the Hong Kong market and be re-exported to other regions, thus establishing a complete chain covering testing, logistics, and sales.
The task force also regularly issues early warning messages to enterprises, alerting them to new technical trade measures from various countries or potential targeting of local brands by foreign manufacturers. For instance, the "PIXIAN" trademark of Pixian Douban and the Quanxing Daqu liquor were both targeted by overseas manufacturers, prompting the task force to intervene early and help implement intellectual property protection. Since the launch of the "Park Service" initiative, the ten regional task forces have visited thousands of enterprises across the city's "3+22+N" parks for research and surveys.
The phrase "one policy per enterprise, one plan per park" was developed through the daily efforts of task force members visiting parks, holding meetings, and engaging with enterprise leaders. Policies, services, and problem-solving solutions were delivered directly to the enterprise doorstep. A spokesperson from the Chengdu Municipal Market Supervision Administration said that the administration will proactively plan for new tracks such as artificial intelligence and the low-altitude economy. "Matters concerning intellectual property and standards cannot wait until enterprises encounter problems to be addressed."