On September 26, the global premiere of Puyue, a high-end residential project jointly developed by China Jinmao Holdings Group Limited ("China Jinmao") and Yuexiu Property Company Limited ("Yuexiu Property"), was held at Zhengda Center in Beijing. As Beijing's real estate market steadily recovers, high-net-worth clients are placing increasingly refined demands on luxury residences, from location and area to design and lifestyle. At the launch event, the Puyue project presented a CBD residential model that combines "Eastern charm, international style, artistic sense, and cultural heritage," attracting significant attention from homebuyers and the industry with its location scarcity, product leadership, and lifestyle innovation.

**Understanding Beijing CBD to Create Benchmark Residential Excellence**

"What should a luxury residence that will lead CBD's next 30 years look like?" Puyue posed this core industry question at the beginning of the launch event. In response, Zhao Feng, Assistant General Manager of Marketing and Brand Department at Yuexiu Property's Northern Regional Company and Beijing Marketing Director, shared Puyue's four "heart" perspectives for understanding CBD - land heart, aesthetic heart, demographic heart, and emotional heart.

Puyue is located on Beijing CBD's golden axis, with its unique land genetics determining its natural scarcity. The project faces China Zun tower and sits within the Star River Bay luxury residential area, surrounded by three major green spaces: Jingcheng Purple Shore Park, Star River Bay Ecological Park, and Jingcheng Forest Park. This combination of scarce land and ecological resources creates the optimal answer for CBD luxury residences.

To honor such scarce resources, "we must first understand CBD," Zhao Feng stated. "After 30 years of CBD development, looking at China Zun's royal dignity, China World Trade Center Phase III's bamboo-segment pagoda, and People's Daily Building's tripod ears, they all use world architectural language to express Eastern grandeur." As a collaborative masterpiece combining China Jinmao and Yuexiu Property's two top product brands, Puyue aims to become the next CBD residential cover work by deeply understanding land core value and development trends, rediscovering contemporary Chinese aesthetic sensibilities.

Looking ahead to the next 30 years, CBD demographics and industry transitions are being further updated. According to research, CBD's high-net-worth client base consists mainly of post-85 to post-90 generations from emerging industries like new e-commerce, artificial intelligence, and new energy. They are familiar with luxury residential standards in New York, London, and Tokyo, while emphasizing health, art, and relaxation. Based on deep insights into demographic changes and focusing on the new generation of Eastern groups returning from around the world, Puyue understands that "CBD represents a stage for wealth and ideals, but in the fast-paced environment, people crave healing and relaxation." Therefore, CBD Puyue aims to provide high-net-worth individuals not only asset stability but also spiritual belonging, creating a "tranquil sanctuary" that can settle both body and mind.

**Deep Integration of Two Premium Product Lines Reshaping High-End Residential Value**

The Puyue project represents the first deep integration of China Jinmao's "Pu series" and Yuexiu Property's "Yue series" premium product lines. At the launch event, Xu Tongda, Design Director of China Jinmao's Beijing Design Management Department, revealed Puyue's product solutions from planning, facade, space, and landscape dimensions.

"We believe the origin of all design is always 'people' themselves." As Xu Tongda noted, in product creation, Puyue doesn't simply pile on luxury but uses aesthetic concepts and exquisite craftsmanship that blend East and West to reshape Beijing's high-end residential value dimensions.

In planning, the project adopts a "one garden leading three gardens" layout, forming cross-axis ceremonial garden environments, emphasizing spatial narrative of "entering garden upon entering home, every unit overlooks ceremonial platform." Above and below-ground dual lobby design, combined with separated pedestrian and vehicle flow, ensures prestigious homecoming routes.

For facades, Puyue presents approximately 170-meter "ink scroll" urban interface using custom "Beijing Charm Yellow" color scheme, combined with Brazilian Golden Light hemp luxury stone and black gold glazed bricks from global premium materials, forming a visual cover of "international vision and Eastern ceremonial order."

Regarding space and unit types, Puyue primarily offers 152-258 square meter four-bedroom units, emphasizing wide frontage, dual entrances, and 270-degree panoramic views. Over 70% are corner units, ensuring excellent lighting and views.

For landscaping, Puyue proposes "Contemporary Orchid Pavilion · One-Li World Hidden Garden," creating elegant healing ambiance with thousand-meter water systems throughout, building a garden system for touring, appreciation, and living. Overall landscape benchmarks three world hidden luxury hotels, offering Ritz-Carlton Reserve-like tranquility, continuing Six Senses slow living, and inheriting Aman's peaceful philosophy, integrating healing experiences into CBD's core.

Additionally, Puyue products feature China Jinmao's health technology as core, with twelve major technology systems 3.0 upgrades and "Ion Waterfall" purification technology, achieving "five comforts" living experience in CBD center.

**Club + Service Upgrades Defining Customized Circle Life New Gathering Place**

"Even the best systems need human warmth and care." At the launch event, Wang Jianhui, Executive Director and CEO of Yuexiu Services Group Limited ("Yuexiu Services") and Party Secretary and Chairman of Yuexiu Property Management, stated that Yuexiu Services will leverage its 33 years of professional expertise and high-end residential service experience to implement comprehensive lifecycle service systems in the Puyue project, not only focusing on current comfort and convenience but also providing unique lifestyle experiences through community activities and Yuexiu's diverse business ecosystem.

This service logic means Puyue's value won't diminish over time. On one hand, through the "Yue+" service model, Puyue will offer 24 hidden luxury customized service items based on dual private dining halls, queen spaces, executive lounges, and water bars. The approximately 4,800 square meter club provides customized lifestyle solutions for high-net-worth individuals. Through "property + club" dual-core service upgrades, Puyue will become a valuable and warm service benchmark for Beijing high-end residences.

On the other hand, leveraging Yuexiu Services' accumulated high-end community operation expertise through continuous property management and meticulous lifestyle services, this community will maintain elegant order years later, ensuring owners always enjoy "enduringly fresh" quality living experiences.

Notably, the day after the launch event, Puyue's show units officially opened to the public, including approximately 152, 188, and 258 square meter units. Industry experts commented that Puyue's debut allows the market to more intuitively see leading developers' new concepts for premium housing top-level design and comprehensive progress in high-end residential design, craftsmanship, and services. It not only reflects developers' exploration and upgrades in products but also provides leading, complete high-quality lifestyle solutions, perfectly combining international aesthetics, cutting-edge technology, cultural heritage, and humanistic care, setting new industry benchmarks.