On October 24, the modern Eastern tea brand Chagee Holdings Limited officially opened its outlet at the Shanghai Oriental Pearl Tower. As a landmark building in Shanghai and China, the Oriental Pearl Tower is a must-visit destination for tourists, making it a "golden location" due to its significant natural foot traffic.

Currently, Chagee's globalization strategy is accelerating, with its store network expanding beyond shopping centers to densely populate globally influential tourist landmarks.

This year, its "tallest" store debuted on October 15 at the 74th-floor observation deck of the King Power Mahanakhon building in Bangkok, Thailand. In September, it opened its largest "super tea warehouse" in Hong Kong's Wan Chai on Li Tung Street (known for its wedding invitations). Spanning over 1,000 square meters and spread across two floors, this store offers not only regular tea drinks but also innovative traditional tea art experience areas featuring "brewing, simmering, designing, and steeping."