On July 24, the first stop of the "Gathering Innovation, Building Strength" 2026 High-Quality Enterprise Forum, co-hosted by SINA Corp and Yindu Ogi, was held at the Nanjing Ogi Building. Nearly 50 representatives from Jiangsu-based enterprises gathered to discuss the transformative upgrades of branding, ESG (Environmental, Social, and Governance), and reputation management in the era of AI.
Jiang Li, a National People's Congress Deputy, Vice Chairman of the Jiangsu Provincial Federation of Industry and Commerce, Chairman of the Nanjing Federation of Industry and Commerce, and Chairman of Nanjing TICA Air Conditioning Co., Ltd., and Zhang Li, Vice Chairman of the Jiangsu Provincial Federation of Industry and Commerce General Chamber, Vice Chairman of the Nanjing Federation of Industry and Commerce, and Chairman of Nanjing Yindu Ogi Advertising Co., Ltd., delivered opening remarks.
Jiang Li, drawing from corporate experience, emphasized that amid industrial transformation and market uncertainties, businesses must persist with green development, innovation-driven growth, and foundational management. While consolidating their operational base, they should actively explore new avenues for transformation and expansion. Zhang Li noted that as AI rapidly erodes efficiency gaps between companies, branding is becoming a crucial pillar for navigating economic cycles and building long-term competitiveness. "Jiangsu doesn't lack good products; what it lacks is the ability to give good products great brands," she stated.
Deng Qingxu, CEO of SINA Corp, delivered a keynote speech titled "Co-creating Brand Value for Chinese Enterprises in the New Era." Li Wu, Editor-in-Chief of SINA Corp, and Zhang Jin, Head of the SINA Corp ESG Research Center, respectively shared insights on enterprise reputation management and brand upgrading in the AI era, as well as sustainable development information disclosure for listed companies and corporate response strategies.
Currently, Jiangsu is accelerating the construction of a modern industrial system, pushing manufacturing from "scale expansion" towards "value deepening." For enterprises, high-quality development means not only sticking to their core business but also actively building brands, improving governance systems, and more accurately conveying their true value to the broader public.
Making Value Visible: A 'Super Hub' Connecting Enterprises and the Era
Leveraging its full-platform ecosystem traffic, financial content matrix, global investment data, and collaborations with over 4,000 institutions and media outlets, SINA Corp has built a comprehensive financial ecosystem covering news, data, research, reputation, ESG, and international resources. In his keynote, CEO Deng Qingxu stated that since the launch of SINA Corp's web version in 1999, the platform has continuously recorded major changes in China's capital markets and global finance, accumulating over two decades of financial content, market data, and institutional memory. In the AI era of information overload and variable content quality, this long-term accumulation and authoritative sourcing are becoming increasingly scarce and essential capabilities.
"Ultimately, what companies care about is whether their value can be seen," Deng Qingxu said. Corporate value needs to be seen by consumers to foster brand recognition and product choices; by investors for accurate capital market pricing; and by industry partners and the global market to forge broader collaborative connections.
To achieve this, SINA Corp adopts a core path of "Traffic, Insight, Connection, and Trust." Through in-depth corporate reporting, industry IPs, and international communication, it helps enterprises translate their operational achievements and technological strengths into brand value that is easily understood by the market. As large models increasingly participate in information retrieval, brand comparison, and consumer decisions, brand building can no longer be confined to simply expanding content volume or achieving short-term exposure. Instead of accumulating low-quality, homogeneous content, enterprises need to establish long-term, healthy, and verifiable brand perceptions through AI-driven cognitive diagnosis, authoritative source construction, professional content production, dynamic reputation insights, and continuous information correction.
From 'Bonus Item' to 'Ticket to Entry': ESG as a Core Component of Competitiveness
Zhang Jin, Head of the SINA Corp ESG Research Center, pointed out in her presentation that ESG is evolving from a voluntary "bonus item" for companies into a "ticket to entry" for regulatory compliance, capital market evaluation, supply chain access, and long-term corporate competition.
Zhang Jin explained that for enterprises, ESG is no longer just a report or a disclosure exercise, but a systemic management tool encompassing risk management, market competition, financing capabilities, organizational governance, and long-term growth. By April 30, 2026, 171 A+H share listed companies had completed their sustainable development report disclosure, and all 430 mandatory disclosure entities had also submitted their reports. By May 6, 2026, 2,701 A-share listed companies had published ESG reports, sustainable development reports, or corporate social responsibility reports, a record high in terms of disclosure volume. This indicates a steadily expanding coverage of ESG information disclosure among A-share companies, with the next phase's focus shifting to disclosure quality, governance standards, and actual performance.
Drawing on corporate practice, Zhang Jin suggested that companies need to further refine ESG governance structures involving board and management participation, integrate sustainable development goals into specific departments, personnel, and performance indicators; strengthen the digital management of ESG data by establishing a unified, traceable data collection and analysis system; gradually embed requirements for environment, labor, human rights, and business ethics into supplier management processes; and enhance the transparency and credibility of disclosed information through third-party assurance.
From Reactive Response to Proactive Management: Redefining Brand Assets in the AI Era
Li Wu, Editor-in-Chief of SINA Corp, analyzed the profound changes social media and generative AI have brought to the corporate communication environment in his presentation "Enterprise Reputation Management and Brand Upgrade in the AI Era."
He proposed that major reputation crises are often not caused by a single event, but by the concentrated activation of a company's long-accumulated negative perceptions, historical issues, and scattered information at a specific point in time. Correspondingly, enterprises need to enhance public trust and risk resilience in their daily operations through genuine actions, professional content, and authoritative sources. Furthermore, corporate brand building is entering a "dual-matrix era" of media matrices and AI large model matrices. In the future, companies not only need to be communicated by the media, but also understood by AI, verified by authoritative sources, and recommended in specific consumption and decision-making scenarios.
Face-to-Face Exchange: Discussing Long-Term Value Building
During the "Brand Face-to-Face" exchange session, participating corporate representatives engaged with the expert teams from SINA Corp and Yindu Ogi on practical issues such as corporate brand communication, ESG information disclosure, AI cognitive optimization, reputation monitoring, and crisis response.
Wang Genrong, Vice President and Assistant to the Chairman of GCL Group Holdings Co., Ltd., stated that in the face of a complex and volatile market and communication environment, companies should more actively embrace professional media, learn new branding and governance methods, and improve the efficiency of risk response and problem-solving through resource sharing and experience synergy among enterprises. He believes that SINA Corp's systematic sharing across platform capabilities, methodologies, and practical tools provides valuable references for private enterprises in Jiangsu and opens new pathways for deepening cooperation between enterprises and the media.
Wang Chenhua, Vice President of Bosideng Co., Ltd., remarked that this is an era of rapid change and also an era of "value co-creation." The information, resources, and capabilities a single company can master are relatively limited. Therefore, stronger linkages between companies, and between companies and professional platforms, are needed to share experiences, integrate resources, and jointly enhance the ability to solve complex problems. Drawing on his company's practice, Wang Chenhua noted that building an ESG system typically requires a significant investment of time, effort, and resources, and involves a process of continuous exploration and improvement. Mature methods, practical experience, and professional platform support can help more companies reduce exploration costs and improve action efficiency.
Multiple corporate representatives at the event expressed their intention to further deepen multi-dimensional cooperation with SINA Corp, more fully transforming professional capabilities like media communication, data insights, ESG research, and AI reputation management into tangible support for their long-term development.
From how a financial media platform helps unlock corporate value, to how ESG transforms from a compliance requirement into an operational capability, and how companies can maintain their brand information sovereignty in the AI era, this forum focused on a common question: How can the value created by enterprises be seen, understood, and transformed into long-term trust by the market?
Based on Jiangsu's industrial foundation and the practical needs of local enterprises, this forum built a platform for face-to-face communication between high-quality companies and an authoritative financial media outlet. Through in-depth discussions on branding, ESG management, and reputation governance, it provided new ideas and pathways for Jiangsu enterprises to enhance their value expression, strengthen market recognition, and expand collaborative resources.
"Gathering Innovation" means pooling innovative forces and opening new development perspectives; "Building Strength" means forging strong brand foundations and enhancing corporate resilience. As consensus solidifies, Jiangsu enterprises are expected to continue polishing the "Jiangsu sector" nameplate in the capital market, injecting sustained momentum into high-quality economic development with clearer value propositions, more robust governance capabilities, and a more open global vision.
Editor: Zhang Hengxing