As the Spring Festival concludes, the academic atmosphere intensifies with the approaching 2026 spring semester, noted as one of the shortest in recent years. Parents anticipate students returning to school, while university students prepare to transition from holiday relaxation back to campus life. With the start of classes imminent, related equipment purchases are in full swing. Data from JD.com shows that in the past week, searches for keywords like "school backpack" have doubled compared to the previous period. Revenue from children's bags surged 262% year-on-year, with 25 brands achieving over 100% growth. Multi-functional watch sales soared 1076% annually, with the Xiaotiancai XUEBA watch skyrocketing 45 times. Luggage categories are also popular, with brands like CECE seeing revenue increases exceeding 100% year-on-year. During the same period, teen and mountain bike categories experienced hot sales, with revenue doubling month-over-month. Brands such as Xidesheng, Decathlon, and Giant saw increases of over 200%. The surfskate brand Carver saw revenue for its hit products rise 3000% year-on-year, claiming the top spot in its category.
The demand for new school supplies continues to grow. JD.com's Apparel and Beauty section, in collaboration with well-known brands like CAMS, Samsonite, and CECE, is offering discounts of over 50% off on student backpacks and luggage from now until March 8. This year, the back-to-school period coincides with the post-holiday return to work. To meet diverse needs, JD Sports has launched a special promotion. Users can search "Sports Back-to-School Season" on the JD.com app to access the event, enjoying official direct discounts of 12% on sports shoes, apparel, and fitness gear, with popular items as low as 50% off. Refresh your gear on JD.com to easily switch into a vibrant new state for school and work.
A good backpack is essential for primary and secondary school students. The CAMS悬浮减重书包, designed for elementary students, utilizes multi-point support and other weight-reduction designs to achieve a "10 jin to 7 jin" reduction effect, protecting spinal health. The Samsonite backpack for middle and high school students offers large capacity, holding over 25 books, with side pockets for water bottles and umbrellas, and reflective strips for safer commutes. The Timess student smart alarm clock helps cultivate the habit of waking up independently, featuring voice time announcement and day-of-the-week display, making it a must-have for parents.
Sports equipment is also on the shopping list for primary and secondary students. The yottoy beginner badminton racket features official Disney IP collaborations like Strawberry Bear and Stitch, combining style with beginner-friendliness. The yottoy macaron-colored children's jump rope has handles designed for small hands and comes with personalized name tags for easy identification and loss prevention. The Li-Ning children's basketball, made from natural rubber, is wear-resistant and soft on hands, suitable for both rubberized playgrounds and community cement courts.
For university students returning to campus, luggage is indispensable. The Diplomat luggage features multiple compartments for easy organization of clothes and electronics, with expandable layers for hometown specialties. The CECE deep-compartment, large-capacity luggage comes in various colors with custom double zippers for durability. The Airwheel electric rideable luggage serves as a personal transporter, meets carry-on size requirements for easy security checks, and is both labor-saving and eye-catching.
For staying fit and socializing in the new semester, sports gear is key. The Victor 新碳音 Pro artificial shuttlecock offers stable flight and durability, ideal for stocking up. The Babolat all-carbon tennis racket is lightweight and easy to handle, suitable for beginners. Don't overlook sports protection; the LAC sports knee pads feature thickened, breathable padding for activities like basketball, cycling, and dance.
Beyond sports equipment, students show great enthusiasm for outdoor interest gear, which parents are also keen to select as leisure items. The Xidesheng Hack 350 mountain bike has a lightweight aluminum frame and a chain guard for safer riding. The Forever teen bike offers good shock absorption and smooth gear shifting for reliable commuting. The Decathlon EXPL 50 mountain bike features a dual-color brake design for easy learning and a low-step frame for comfortable riding. The Carver surfskate, with its mirror-finish color design, is trendy and suitable for both beginners and experts. The 361° children's roller skates have multiple locks for safety and adjustable sizes for longevity. The Xtep children's double-kick skateboard is stable, easy to learn, and features double-sided colorful designs for individuality.
Following the Spring Festival, the return to work and school arrives in quick succession. The common post-holiday weight gain has many office workers launching "post-holiday fat loss" campaigns, driving up sales of fitness equipment. While running has a low barrier to entry, good running shoes are crucial. The Nike VOMERO 18 offers soft cushioning, grip, and durability, suitable even for wet conditions after rain. With temperatures still low, the adidas sports jacket features a unisex cut and windproof warmth, fitting different genders and body types. For tackling the holiday "spare tire," the Keep soft hula hoop is easy to use, foldable for compact storage, allowing beginners to shape up easily at home.
New year, new atmosphere! Whether students are heading back to school or professionals are planning post-holiday fitness routines, every practical item deserves careful selection. Open the JD.com app, search "Sports Back-to-School Season" to go directly to the event, pick your desired back-to-school and back-to-work items, and confidently start the new year.