On November 19, Huayin Fund Management Co., Ltd. officially debuted in the market. The company announced its legal name change from "Beixin Ruifeng Fund Management Co., Ltd." to "Huayin Fund Management Co., Ltd.", while emphasizing that its legal entity and external relationships remain unchanged.

The rebranding follows a major executive reshuffle the previous day: Deputy General Manager Wang Naili and Chief Information Officer Wei Hongsheng resigned for personal reasons, with Wang Bo appointed as the new Chief Information Officer and Zhao Weijing assuming the role of Chief Compliance Officer.

**Industry-Wide Rebranding Trend: Core Team Overhaul** Beixin Ruifeng's name change reflects an industry trend. Multiple institutions have undergone rebranding recently, including Tibet Dongcai Fund becoming Dongcai Fund in September 2025, and Sichuan Trust and Fengyu Huili Investment Trust adopting new names in November. However, Beixin Ruifeng's transformation stands out as more comprehensive—altering its core corporate identity.

One day prior to the rebranding announcement, the company (now Huayin Fund) released three executive change notices involving key positions: Deputy General Manager, Chief Information Officer, and Chief Compliance Officer.

Wang Bo, with experience dating back to 2004, has held roles at Bank of Beijing's IT department, China-Canada Fund as Deputy IT Director, and Beixin Ruifeng Fund as IT Director, bringing expertise in IT governance, system development, and digital transformation.

Zhao Weijing, entering the workforce in 2006, has served in risk control and legal compliance roles at Bank of Beijing's headquarters, Beiyin Financial Leasing, and Bank of Beijing Zhongguancun Branch. At Beixin Ruifeng, she oversaw audit supervision and served as Chief Risk Officer, demonstrating a multifaceted background in fund custody, legal compliance, and internal audit.

**Volatile Growth and Governance Challenges** Beixin Ruifeng's journey has been turbulent. Established in March 2014 by Beijing International Trust Co., Ltd. (60% stake) and Laizhou Ruihai Investment Co., Ltd., the company once peaked with assets under management (AUM) exceeding RMB 13.3 billion in Q1 2020.

However, by Q2 2025, its public fund AUM had plummeted nearly 80% to RMB 2.706 billion, ranking among the industry's lowest. This decline stemmed from persistently weak product performance, though Q3 2025 saw a significant rebound—ending the quarter with 15 funds, RMB 20.791 billion AUM, and six fund managers.

Governance instability has also plagued the firm. In August 2025, General Manager Liu Xiaoling departed after less than two years. Earlier, former Chairman Xia Bin was reportedly deemed unsuitable by regulators—a development not publicly disclosed by the company, drawing industry scrutiny.

Meanwhile, the company's website revealed its fourth chairman since August 8, with Xia Bin succeeded by Liu Yanlei. Public records show Liu, born in 1977 (age 48), holds a master's degree in economics from the University of International Business and Economics. His career at Bank of Beijing began in August 2003, progressing through roles including Office Manager, Assistant Director, Deputy Director of the Office (Party Committee Office), Deputy Director of the Publicity Center, General Manager of Research and Development, Director of the Board (Supervisory Board) Office, and later positions as Bank of Beijing's Board Secretary, Business Director, and Tianjin Branch Party Secretary and President.

The transition from Beixin Ruifeng to Huayin Fund marks a decisive break from the past. With refreshed leadership and potential capital infusion from Bank of Beijing, the rebranded firm faces critical tests: stabilizing AUM fluctuations, optimizing product structures, and rebuilding a robust investment research framework. Further developments will be closely monitored.