On June 2, JD.com (09618.HK) rose 3.02% in regular trading, trading at HKD 115.8/share, with trading volume of HKD 315 million.

The rally comes as JD.com released a series of robust 618 shopping festival performance metrics. During the opening 4 hours of the event, the top 100 brands on JD's platform achieved an average transaction value growth of over 5x year-over-year. A total of 157 alcohol brands doubled their transaction amounts within the first hour, with Moutai, Wuliangye, and Jiannanchun leading the category rankings. Beauty and skincare as well as sports and outdoor categories also posted high-speed growth, with nearly 100 sports brands doubling their sales.

Notably, new merchant participation surged 62% year-over-year, with 51 first-time merchants exceeding RMB 10 million in sales and 1,516 surpassing RMB 1 million within just 4 hours. At 52 hours, overall order user numbers hit a new record, and offline store traffic grew over 70% year-over-year. AI-powered tools, including JoyStreamer digital hosts, saw merchant adoption grow 6x, generating over RMB 70 million in sales.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)