From September 17 to 18, the "V Exploration Langfang" online themed interview tour visited Langfang City to experience firsthand the vibrant energy and fresh momentum of the city's efforts to leverage its location within the Beijing-Tianjin-Hebei coordinated development area, empower the private real economy through e-commerce, and drive the digital transformation of traditional industries.

As a major hub for the northern furniture industry, Shengfang in Bazhou boasts a massive furniture industry cluster, with the cluster's operating revenue reaching 53.477 billion yuan in 2025. This robust industrial foundation has laid a solid base for the growth of the e-commerce sector.

Drawing on Shengfang's furniture industry strengths, the Bazhou International Home Furnishing Expo Center e-commerce base has revitalized its exhibition hall resources to build a full-chain digital service platform integrating product selection and display, livestream selling, e-commerce training, operational incubation, and foreign trade matchmaking.

The first phase of the base covers 6,400 square meters and features product selection centers for six major categories, bringing together more than 600 locally sourced home furnishing products. Enterprises can move in and begin online operations immediately, free from the cost pressure of building their own filming and livestreaming studios.

Since commencing operations, the base has hosted over 500 livestream sessions, generating more than 3 million impressions across all online channels, with over 20,000 completed orders and a stable daily average of more than 200 orders. It has served over 200 local home furnishing enterprises, covering all major furniture categories.

At the same time, the base regularly conducts specialized training in e-commerce operations, short video production, and hands-on livestreaming to strengthen the local e-commerce talent pool. This helps small and medium-sized private home furnishing enterprises shift their business thinking and establish a closed online sales loop encompassing public-domain traffic acquisition, livestream conversion, and private-domain repeat purchases. It drives the traditional furniture industry to steadily transition from offline exhibition wholesale toward online omni-channel marketing and branded operations. Many local home furnishing brands are leveraging e-commerce channels to expand their domestic market presence and pursue cross-border overseas opportunities, achieving the goal of "Bazhou furniture sold nationwide and overseas."

Also riding the digital wave of e-commerce, Langfang Zhangyu Sporting Goods Co., Ltd. has carved out a growth path for a traditional sports manufacturing enterprise making its mark online.

This private manufacturing enterprise rooted in Bazhou specializes in the research, development, and production of billiard cues and related accessories. It produces up to 1.5 million cues of various types annually, with over a thousand product styles to meet the needs of different consumer groups.

The company has broken away from the traditional model of traveling to markets and connecting with distributors offline, instead deeply embedding itself in short video and livestream e-commerce. Leveraging new media platforms to showcase its craftsmanship and brand strength, it drives growth through both online channels and offline tournament promotions, opening up entirely new market space.

With the support of local billiards tournament traffic, Zhangyu Sports has seen its online popularity continue to rise. Its sales network covers 30 provinces, municipalities, and autonomous regions across the country, and its products are exported to overseas markets including Southeast Asia and Central Asia.

Transforming from a manufacturing plant engaged in production and processing into a brand enterprise integrating online and offline development, Zhangyu Sports stands as a vivid example of the many private manufacturing enterprises in Langfang that are leveraging e-commerce for upgrading and transformation.

"In the future, I will dedicate myself to crafting every cue with care, selecting better quality materials, and taking our local manufacturing 鈥?Langfang manufacturing 鈥?to the world," said Zhang Pengfei, Chairman of Langfang Zhangyu Sporting Goods Co., Ltd.