BILIBILI-W (09626) saw its stock price soar by 5.03% during the intraday trading session on Tuesday. The surge comes as investors react positively to the company's expanding gaming portfolio and strategic moves in artificial intelligence.

The primary driver behind the stock's upward movement appears to be Bilibili's announcement of its new strategy competitive card game, "Three Kingdoms General Cards." The company has opened pre-registration for the game, with the first round of public testing set to begin in October. Additionally, Bilibili's existing game "Three Kingdoms: Determining the World" launched its new Season S10 on September 20th, climbing to the top 5 on iOS game revenue charts on its launch day.

Analysts are optimistic about Bilibili's gaming pipeline. Goldman Sachs highlighted management's expectation that "Three Kingdoms General Cards" could become a major title with millions of daily active users, with an official launch planned for the 2026 Spring Festival period. Furthermore, the company's recent appointment of Zhang Di, former Vice President of Kuaishou, as head of the technology division has been viewed positively, especially in light of Bilibili's emphasis on AI's role in main site operations and advertising monetization during its 2025 Investor Day. China Merchants Securities noted the excellent performance of Bilibili's exclusive agent SLG game and expects the company's game pipeline to contribute significantly to revenue growth.