STARPLUS LEGEND (06683) saw its shares rise more than 13%. At the time of writing, the stock was up 10.05%, trading at HK$9.31 with a turnover of HK$370 million. The surge comes ahead of the global digital release of Jay Chou's latest album, "Child of the Sun," scheduled for March 25. Multiple trailers for the album have recently been released, sparking discussions among fans about the visuals and their connections to world-renowned art pieces. The music video for "Child of the Sun" is reported to have a production budget exceeding RMB 20 million, setting a new record for the highest production cost of a Mandarin pop music video, with visual effects comparable to Hollywood blockbusters. A recent research report from a securities firm highlighted that STARPLUS LEGEND's business model is built around top-tier celebrity IPs, including Jay Chou and Will Liu, forming a content commercialization framework driven by "IP creation + new retail + diversified scenarios." The report emphasized the company's core strengths: a continuously innovative portfolio of celebrity IPs and the ability to leverage owned traffic and private domain conversion, gradually establishing a self-sustaining pan-entertainment industry ecosystem.