On a weekday afternoon in August, during the peak delivery window at the Daning Jiuguang commercial hub in Jing'an District, delivery riders were no longer scrambling through the mall to locate stores or queue for meals. Instead, they simply collected their orders from designated lockers at the "Delivery Service Relay Station"—riders from inside the mall deposit the food, and those handling the delivery pick it up directly from the lockers. Under this new relay model, the average food pickup time for riders in the commercial area has been cut by seven minutes.

Just a year ago, this area was known as the riders' most dreaded "hardest 100 meters." While long-standing issues like "difficulty finding meals, rest, and restrooms" have gradually eased, a fresh set of challenges—"difficulty entering buildings, parking, and picking up orders"—has come to the forefront. Striking a balance between serving and managing workers in new employment forms while maintaining social order has become a key test for urban grassroots governance.

At today's work conference on new employment forms personnel in Jing'an District, local authorities shared the experience of Daning Road Subdistrict in tackling the "new three difficulties" at two upscale residential complexes, Jing'an Mansion and Jinmao Mansion, as well as the major Daning Jiuguang commercial hub.

For a long time, delivery riders faced "difficulty entering buildings" at Jing'an Mansion and Jinmao Mansion, two prestigious residential communities in Jing'an. Harsh security guards and riders' frustration over blocked deliveries escalated tensions. The breakthrough came from a shift in governance philosophy—rather than blocking, the focus turned to guidance; rather than strict control, the emphasis was on service.

Under the Party-building-led "multi-grid integration" framework, Daning Road Subdistrict instructed property management to strengthen daily training for security personnel, requiring them to proactively give directions and patiently answer questions, transforming them from gatekeepers into helpers who provide route guidance and efficient verification services for riders. Meanwhile, delivery stations were guided to brief riders daily on delivery regulations, emphasizing that any gate conflicts should first be reported to the station for coordination, with unresolved issues escalated to grid organizations.

Additionally, neighborhood Party organizations led the creation of a "Three-Person 'Relay' Family Warm" pact involving riders, property managers, and security staff. Security committed to "quick registration, patient guidance, and proactive assistance," riders pledged to "park properly, deliver courteously, and protect the environment," and property management promised to "provide spaces, supplies, and timely responses." This pact, reflecting the will of all parties, is being honored through personal commitments and posted notices, ensuring everyone internalizes the standards.

With rules established, services followed suit. At Daning Road Subdistrict, the "New Heart Service Station" system includes a service space on the first floor of the Party and Mass Service Center, equipped with microwaves, fast chargers, and sofas for rest. In the Jiuguang commercial hub, the city's first 24-hour unattended Party and Mass service point was created, featuring smart lockers tailored for couriers and delivery riders, along with smart beverage vending machines offering both hot and cold options. Additionally, a service network of "street shops + New Heart Service Stations + office buildings and parks" has been rolled out along Shiling Road, ensuring riders can access services near their stops or along their delivery routes. When riders feel respected in these spaces, "entering" a building becomes less like a hurdle and more like coming home.

Parking is a shared headache for large communities and major commercial areas. With ground space at a premium, weak signals and complex layouts in underground garages, and riders parking haphazardly and struggling to locate their vehicles, efficiency suffers and conflicts frequently arise. Daning Jiuguang's solution combines space optimization with digital empowerment. Daning Road Subdistrict, after hearing directly from rider representatives, negotiated with mall management to release at least 100 ground-level electric bike parking spots during non-morning-peak hours, designating them as "P+W" rider-exclusive zones with security stationed to guide. At the same time, a free charging zone was set up in the underground garage, encouraging merchants and employees to move their electric vehicles downstairs, freeing up valuable ground space.

For car-free residential developments like Jing'an Mansion and Jinmao Mansion, the subdistrict is exploring underground sorting areas and premium ground-level parking spots. With the subdistrict's coordination, property managers and delivery platforms are optimizing drop-off points and navigation routes, adding voice prompts to help riders plan more efficiently. Grassroots Party organizations are mobilizing building group chats and property managers to educate residents, encouraging them to use precise, unified entry points when placing orders, reducing riders' wasted trips and gate disputes from the source.

Picking up orders is a critical link in the efficiency chain for riders. To address slow merchant preparation, rider congestion, and complex mall layouts, Daning Road Subdistrict is innovating across three dimensions: model, facilities, and guidance. In terms of model innovation, a "relay delivery" system has been launched. Once a user places an order, a courier familiar with the mall environment retrieves the food from the store and deposits it at the relay station, where outside riders simply collect it. This streamlines the connection between merchant preparation and pickup, boosts order fulfillment capacity, improves rider completion rates, and significantly enhances mall management order.

On facilities and guidance, the subdistrict has posted "rider-friendly maps" in large communities, highlighting entrances, building layouts, delivery routes, and temporary parking spots. The west zone of Jing'an Mansion has created laminated mini-maps and "pass cards" for familiar riders, simplifying entry and exit registration. Additionally, at concentrated rider points like commercial entrances and community gates, tools such as air pumps and handcarts are provided for convenience. When riders no longer wander through malls to find stores and have a fixed relay point for pickups, when entrances and buildings are clearly marked, and when delivery tools are readily available, all parties benefit and operations run more smoothly. A positive cycle is emerging—merchants prepare food faster, riders pick up orders quicker, and consumers enjoy a better experience.

At today's Jing'an District work conference, officials noted that since February, the district has collected over 400 effective requests from workers in new employment forms through offline visits and online surveys, spanning six categories including work environment optimization, daily convenience, and psychological support. These requests are currently being addressed and refined. Moving forward, the district's Political and Legal Affairs Commission will summarize pilot experiences, optimize the work system, and gradually expand service initiatives for new employment forms personnel to more locations across the district.