With the rapid development of the internet era, information dissemination channels have accelerated their expansion. Property companies flexibly utilize traditional media and new media platforms for comprehensive, multi-touchpoint connections, building communication matrices to achieve boundaryless and full-coverage information dissemination. In terms of online communication methods, property companies continuously experiment with new digital media channels, leveraging "dual WeChat and Douyin" new media communication platforms and proprietary platform channels to increase brand exposure and enhance brand communication reach rates.

Property companies use WeChat public accounts, WeChat video accounts, and Douyin accounts to independently design personalized and practical functional modules, increasing brand communication coverage and expanding brand dissemination breadth, allowing target audiences to understand corporate brand concepts through multiple channels and perspectives, thereby enhancing brand awareness.

The China Index Academy monitored brand communication information of Chinese property service companies (September 2025), conducting specialized research on corporate WeChat public accounts, WeChat video accounts, and Douyin accounts, releasing the "TOP50 Chinese Property Service Companies Brand Communication Rankings for September 2025." The study identifies outstanding property service companies that comprehensively utilize new media operational advantages to maximize communication effectiveness and build brand influence.

Data Description: Using September 2025 as the statistical scope, this study compiles the total WeChat public account reading volumes of excellent Chinese property service companies. This ranking is for reference only, and the research team assumes no responsibility for any direct or indirect losses arising from the use of this report and its contents.

In September 2025, the TOP50 companies' WeChat public accounts recorded approximately 3.645 million total reads, with an average reading volume of approximately 73,000 per account. Among them, Country Garden Services public account matrix, China Overseas Property public account matrix, and Vanke Property/Neighbor ranked in the top three positions, all exceeding 300,000 reads.

By tier analysis, TOP10 companies' WeChat public accounts averaged 229,000 reads, while TOP11 to TOP30 companies averaged 51,000 reads.

Data Description: Using September 2025 as the statistical scope, this study compiles the likes and shares data for WeChat video accounts of excellent Chinese property service companies. This ranking is for reference only, and the research team assumes no responsibility for any direct or indirect losses arising from the use of this report and its contents.

In September 2025, 30 property service companies' WeChat video accounts recorded a total of 1.484 million likes and shares, with TOP30 companies averaging approximately 49,000 likes and shares per account. The top three WeChat video accounts were New Hope Service, Jianye Property/Jianye New Life, and Gemdale Smart Service, with combined likes and shares exceeding 950,000.

Data Description: Using September 2025 as the statistical scope, this study compiles the likes and shares data for Douyin video accounts of excellent Chinese property service companies. This ranking is for reference only, and the research team assumes no responsibility for any direct or indirect losses arising from the use of this report and its contents.

In September 2025, 5 property service companies' Douyin video accounts recorded a total of 264,000 likes and shares. New Hope Service was particularly outstanding, with Douyin video account likes and shares exceeding 160,000.