MEITU (01357.HK) saw its shares soar 5.82% in the pre-market trading session on Monday, driven by impressive revenue growth and positive outlook for the upcoming holiday season. The stock price reached HKD 8.75, with trading volume surging to HKD 150 million, indicating strong investor interest.

According to a research report from CITIC Securities, citing data from Dandan, MEITU's core apps - Meitu Xiu Xiu, Beauty Camera, and Wink - have shown robust performance. In September, the combined revenue from these apps increased by 38% year-on-year and 1% quarter-on-quarter. Notably, overseas revenue experienced significant growth, reaching record monthly highs with a 56% increase year-on-year and a 9% rise quarter-on-quarter, while domestic revenue grew by 29% year-on-year.

The strong performance is expected to continue into the holiday season. CITIC Securities highlighted MEITU's history of launching holiday-themed AI entertainment features, such as the "Halloween Monster Guide" and "Christmas Try-On Week." With the approach of Halloween, Thanksgiving, Christmas, and New Year's, MEITU is anticipated to introduce new AI features that align with the festive spirit. This strategy, coupled with the company's focus on globalization, is expected to further drive traffic growth and potentially boost revenues in the coming months.