Apple's New Color Scheme Sets Industry Trend: iPhone 18 Pro to Feature Deep Red, Android Rivals Rush to Imitate

Deep News
04/13

Following the market release of the iPhone 17 Pro series, its "Stellar Orange" color option has undoubtedly become the most significant breakout feature. This model, distinguished by its extremely high saturation and refined texture, has been playfully nicknamed "Hermès Orange" by Chinese consumers, effectively tapping into the public's desire for luxury aesthetics. An industry expert commented that this bold approach to color has been a major driver of the series' commercial success, not only effectively breaking down the barriers for existing users to upgrade but also opening a pathway to a younger demographic for the Apple brand, which has been perceived as relatively conservative.

However, in the smartphone industry, no trend can be replicated indefinitely. As the September autumn launch event approaches, the outline of the iPhone 18 Pro is becoming clearer. Adhering to Apple's typical product strategy of introducing one hit color per generation, the era of Stellar Orange is coming to an end. According to the latest supply chain information, it will be replaced by a deeply luxurious and understated "Deep Red." This shift in color direction is not only capturing the attention of Apple fans but has also triggered a chain reaction within the supply chain. The Android camp, known for its sharp instincts, has already reacted, with several leading manufacturers urgently initiating sample production and color matching for rear casing materials in this deep red hue, anxious not to fall behind in the annual color marketing race.

Beyond the significant change in color, the iPhone 18 Pro is also making precise adjustments to its front-facing design. Since the introduction of the Dynamic Island, the space it occupies at the top of the screen has been a point of contention for users who prefer a clean aesthetic. Leaks indicate that Apple will perform a "slimming operation" on the Dynamic Island for this generation, reducing its width from 20.76 millimeters in the previous model to 13.49 millimeters, a reduction of approximately 35%. This surrender of nearly one-third of the area will significantly weaken the visual intrusion of the cutout during full-screen activities like video watching and gaming, leading to a visibly higher screen-to-body ratio on the front display.

Of course, external refinements ultimately require internal processing power for support. The iPhone 18 Pro series will undoubtedly secure a "first" – it will be equipped with the A20 Pro bionic chip. This processor is highly significant for Apple, as it is the first in the iPhone lineup to fully adopt TSMC's advanced 2-nanometer process technology. This milestone leap not only marks the official entry of the smartphone阵营 into the 2nm era but will also provide the most robust underlying driving force for the new device's deep red appearance and minimalist screen, particularly in terms of power efficiency and AI computing performance.

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