EAST BUY's stock price soared 5.15% during intraday trading on Friday, continuing its recent upward momentum.

The surge follows the company's release of its financial results for the six months ended November 30, 2025, which showed a significant turnaround to profitability. The group reported revenue of RMB 2.312 billion, a 5.7% year-over-year increase, with profit attributable to owners reaching RMB 239 million, compared to a loss in the prior year period. Gross profit margin improved to 36.4% from 33.6%, reflecting enhanced operational efficiency.

Analyst sentiment contributed to the positive movement, with Citi issuing a "Buy" rating and a HK$33 target price, noting strong core revenue growth of 17% excluding spun-off businesses, driven by an expanded product mix and robust performance of its dedicated app. Further cost controls, including a 26% reduction in headcount and a 35% cut in total staff compensation, have solidified the company's path to sustained profitability.